| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-14页 |
| CHAPTER ONE INTRODUCTION | 第14-22页 |
| 1.1 Research Topic | 第14-15页 |
| 1.2 Rationale and Significance of the Present Study | 第15-18页 |
| 1.3 Research Questions | 第18-19页 |
| 1.4 Research Method | 第19-20页 |
| 1.5 Organization of the Thesis | 第20-22页 |
| CHAPTER TWO LITERATURE REVIEW | 第22-30页 |
| 2.1 Overview | 第22页 |
| 2.2. Literature on Persuasion | 第22-27页 |
| 2.2.1 Defining Persuasion | 第22-23页 |
| 2.2.2 Different Approaches to Persuasion in the Register of Advertising | 第23-25页 |
| 2.2.3 Research on the Interrelation of Persuasion, Interpersonal Metafunction andIdeology | 第25-27页 |
| 2.3 Research on Real Estate Advertising | 第27-28页 |
| 2.4 Comments on Literature Review | 第28-30页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第30-44页 |
| 3.1 Overview | 第30页 |
| 3.2 On Critical Discourse Analysis: Theory and Application | 第30-32页 |
| 3.3 Fairclough’s Three-Dimensional Model | 第32-34页 |
| 3.4. Interpersonal Metafunction of Systemic Functional Grammar | 第34-40页 |
| 3.4.1 Person System | 第34-35页 |
| 3.4.2 Modality System | 第35-38页 |
| 3.4.3 Mood System | 第38-40页 |
| 3.5 Interpretation | 第40-41页 |
| 3.6 Explanation: Culture-Related Theories | 第41-43页 |
| 3.7 Theoretical Framework of the Present Research | 第43-44页 |
| CHAPTER FOUR CONTRASTIVE ANALYSIS OF CHINESE AND AMERICANADVERTISING TEXTS | 第44-76页 |
| 4.1 Overview | 第44页 |
| 4.2 Description: A Contrastive Analysis of Linguistic Devices in Chinese andAmerican Real Estate Advertising | 第44-63页 |
| 4.2.1 Person System | 第44-52页 |
| 4.2.2 Modality System | 第52-56页 |
| 4.2.3 Mood System | 第56-63页 |
| 4.3 Interpretation: A Contrastive Analysis from Intertextuality Perspective | 第63-69页 |
| 4.3.1 Manifest Intertextuality | 第63-64页 |
| 4.3.2 Intertextual Presupposition | 第64-69页 |
| 4.4 Explanation | 第69-76页 |
| 4.4.1 Reasons for Disparities and Similarities from Description and InterpretationSections | 第69-72页 |
| 4.4.2 Embedded Ideologies | 第72-76页 |
| CHAPTER FIVE CONCLUSION | 第76-80页 |
| 5.1 Major Findings of the Present Study | 第76-78页 |
| 5.2 Limitations of the Present Study | 第78页 |
| 5.3 Suggestions for Future Research | 第78-80页 |
| REFERENCES | 第80-85页 |
| APPENDIX | 第85-101页 |
| APPENDIX I: Chinese Real Estate Advertising Corpus (50 examples) | 第85-91页 |
| APPENDIX II: American Real Estate Advertising Corpus (50 examples) | 第91-101页 |
| 在校期间发表论文清单 | 第101页 |
