| ACKNOWLEDGEMENTS | 第8-9页 |
| ABSTRACT | 第9-10页 |
| 摘要 | 第11-12页 |
| CONTENTS | 第12-14页 |
| Chapter Ⅰ Introduction | 第14-18页 |
| 1.1 Background of the Study | 第14-15页 |
| 1.2 Significance of the Study | 第15页 |
| 1.3 Research Questions of the Study | 第15-16页 |
| 1.4 Outline of the Thesis | 第16-18页 |
| Chapter Ⅱ Literature Review | 第18-26页 |
| 2.1 The Research of the Register Theory | 第18-22页 |
| 2.1.1 History and Development of the Register Theory | 第18-20页 |
| 2.1.2 The Application in Translation | 第20-22页 |
| 2.2 The Study of Translation in Advertisements | 第22-24页 |
| 2.2.1 Overseas Researches in this Field | 第22-23页 |
| 2.2.2 Domestic Researches in this Field | 第23-24页 |
| 2.4 Summary | 第24-26页 |
| Chapter Ⅲ Theoretical Framework | 第26-37页 |
| 3.1 Three Variables of Register and Metafunctions of Language | 第26-32页 |
| 3.1.1 Definition of Register | 第26-27页 |
| 3.1.2 Three Variables of Register | 第27-30页 |
| 3.1.3 Relations Between Register Variables and the Meta-functions of Language | 第30-32页 |
| 3.2 Realization of Register Correspondence on Three Variables | 第32-36页 |
| 3.2.1 Correspondence in Field | 第33-34页 |
| 3.2.2 Correspondence in Tenor | 第34-35页 |
| 3.2.3 Correspondence in Mode | 第35-36页 |
| 3.3 Summary | 第36-37页 |
| Chapter Ⅳ Methodology | 第37-44页 |
| 4.1 Data Collection and Research Methodology | 第37-38页 |
| 4.2 Compilation of Corpus of Commercial Advertisements | 第38-39页 |
| 4.3 Corpus Processing and Extracting | 第39-44页 |
| Chapter Ⅴ Data Analyses and Discussion | 第44-67页 |
| 5.1 Analyses of Register Features of Advertising Discourse | 第44-53页 |
| 5.1.1 Field Features of Advertising Texts | 第45-48页 |
| 5.1.2 Tenor Features of Advertising Texts | 第48-51页 |
| 5.1.3 Mode Features of Advertising Texts | 第51-53页 |
| 5.2 Analysis of Commercial Advertising Translation Based on Register Theory | 第53-55页 |
| 5.2.1 Enlightenment in Translation of Commercial Advertisements | 第53-54页 |
| 5.2.2 Requirements for Translators | 第54-55页 |
| 5.3 The General Strategies in Commercial Advertising Translation in Light of Register Theory | 第55-66页 |
| 5.3.1 Strategies of Correspondence in Field | 第55-59页 |
| 5.3.2 Strategies of Correspondence in Tenor | 第59-62页 |
| 5.3.3 Strategies of Correspondence in Mode | 第62-66页 |
| 5.4 Summary | 第66-67页 |
| Chapter Ⅵ Conclusion | 第67-70页 |
| 6.1 Findings | 第67-68页 |
| 6.2 Implications of the Research | 第68页 |
| 6.3 Limitations of the Present Study | 第68-69页 |
| 6.4 Suggestions for Future Research | 第69-70页 |
| Appendix 1 | 第70-71页 |
| Appendix 2 | 第71-72页 |
| Appendix 3 | 第72-75页 |
| REFERENCE | 第75-76页 |
