| Abstract | 第9-10页 |
| 摘要 | 第11-13页 |
| Chapter One Introduction | 第13-16页 |
| 1.1 Background of the Study | 第13-14页 |
| 1.2 Purpose and Significance of the Study | 第14页 |
| 1.3 Layout of the Thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-25页 |
| 2.1 Definition of Letter Words | 第16-17页 |
| 2.2 Classification of Letter Words | 第17-18页 |
| 2.3 Related Studies of Letter words Abroad | 第18-20页 |
| 2.3.1 Related Studies of Letter Words in European Countries | 第18-19页 |
| 2.3.2 Related Studies of Letter Words in Other Asian Countries | 第19-20页 |
| 2.4 Related Studies of Letter words at Home | 第20-25页 |
| 2.4.1 The Studies of Letter Words on Standardization | 第20-21页 |
| 2.4.2 The Studies of Letter Words on Attitude | 第21-23页 |
| 2.4.3 The Studies of Letter Words’ Using in Media | 第23页 |
| 2.4.4 The Studies of Letter Words on other aspects | 第23-24页 |
| 2.4.5 Summary | 第24-25页 |
| Chapter Three Theoretical Framework | 第25-30页 |
| 3.1 Definition of Ecolinguistics | 第25页 |
| 3.2 The Ecological Principle-Diversity | 第25-28页 |
| 3.2.1 The Biological Diversity | 第26页 |
| 3.2.2 The Linguistic Diversity | 第26-27页 |
| 3.2.3 The Cultural Diversity | 第27页 |
| 3.2.4 The Relationship Between the Biological Diversity, the Linguistic Diversity and Cultural Diversity | 第27-28页 |
| 3.3 Ecological View of Language | 第28-30页 |
| 3.3.1 Holistic View of Ecolinguistics | 第28页 |
| 3.3.2 Dynamic View of Ecolinguistics | 第28页 |
| 3.3.3 Interactive View of Ecolinguistics | 第28-29页 |
| 3.3.4 Situated View of Ecolinguistics | 第29-30页 |
| Chapter Four Research Methodology | 第30-36页 |
| 4.1 Research Questions | 第30页 |
| 4.2 Research Subjects | 第30-31页 |
| 4.3 Research Instruments | 第31-34页 |
| 4.3.1 Questionnaire | 第32-33页 |
| 4.3.2 Interview | 第33-34页 |
| 4.4 Procedure | 第34-35页 |
| 4.5 Data Collection | 第35-36页 |
| Chapter Five Results and Discussion | 第36-58页 |
| 5.1 Analysis on Cognition Attitudes Toward Letter Words | 第36-42页 |
| 5.1.1 Undergraduates’ Cognition Attitudes Toward Letter Words | 第36-39页 |
| 5.1.2 Postgraduates’ Cognition Attitudes Toward Letter Words | 第39-41页 |
| 5.1.3 Similarities and Differences between Undergraduates and Postgraduates on Cognition attitudes Toward Letter Words | 第41-42页 |
| 5.2 Analysis on Emotion Attitudes Toward Letter Words | 第42-44页 |
| 5.2.1 Undergraduates’ Emotion Attitudes Toward Letter Words | 第42-43页 |
| 5.2.2 Postgraduates’ Emotion Attitudes Toward Letter Words | 第43-44页 |
| 5.2.3 Similarities and Differences between Undergraduates’ and Postgraduates’ Emotion Attitudes Toward Letter Words | 第44页 |
| 5.3 Analysis on Using Attitudes Toward Letter Words | 第44-50页 |
| 5.3.1 Undergraduates’ Using Attitudes Toward Letter Words | 第45-47页 |
| 5.3.2 Postgraduates’ Using Attitudes Toward Letter Words | 第47-49页 |
| 5.3.3 Similarities and Differences between Undergraduates and Postgraduates’ Using Attitudes Toward Letter Words | 第49-50页 |
| 5.4 Analysis of Attitudes on Status Toward Letter Words | 第50-52页 |
| 5.4.1 Undergraduates’ Attitudes on Status Toward Letter Words | 第50页 |
| 5.4.2 Postgraduates’ Attitudes on Status Toward Letter Words | 第50-51页 |
| 5.4.3 Similarities and Differences between Undergraduates’ and Postgraduates’ Attitudes on Status Toward Letter Words | 第51-52页 |
| 5.5 Reasons for Different Attitudes Toward Letter Words | 第52-58页 |
| 5.5.1 Reasons for Cognition and Emotion Attitudes Toward Letter Words | 第52-57页 |
| 5.5.2 Reasons for Using Attitudes Toward Letter Words | 第57页 |
| 5.5.3 Reasons for Status Attitudes Toward Letter Words | 第57-58页 |
| Chapter Six Conclusions and Suggestions | 第58-62页 |
| 6.1 Main Findings | 第58页 |
| 6.2 Differences with Other Studies on Attitudes Toward Letter Words | 第58-59页 |
| 6.3 Implications | 第59-60页 |
| 6.4 Limitations of the Present Research | 第60页 |
| 6.5 Suggestions on Letter words | 第60-62页 |
| 6.5.1 Suggestions to Government on Letter Words | 第60-61页 |
| 6.5.2 Suggestions to Masses on Letter Words | 第61-62页 |
| References | 第62-65页 |
| Appendix | 第65-69页 |
| Acknowledgements | 第69页 |
