| 中文摘要 | 第1-3页 |
| Abstract | 第3-4页 |
| 中文文摘 | 第4-7页 |
| Contents | 第7-9页 |
| Introduction | 第9-13页 |
| Chapter One A Survey of American Presidential Campaign Rhetoric | 第13-21页 |
| ·Characteristics of American Presidential Campaign Rhetoric | 第13-16页 |
| ·An Introduction to Obama's Political Life and Personal Style | 第16-19页 |
| ·Summary | 第19-21页 |
| Chapter Two Theoretical Underpinnings of Rhetoric | 第21-31页 |
| ·The Definitions of Rhetoric | 第21-22页 |
| ·Social Functions of Rhetoric | 第22-24页 |
| ·Rhetoric and Power | 第24-29页 |
| ·Summary | 第29-31页 |
| Chapter Three Unfavorable Factors in Obama's Pursuit of the Presidency | 第31-39页 |
| ·Non-white Identity | 第32-33页 |
| ·Lack of Political Experience | 第33-35页 |
| ·The Image of Being a Liberal | 第35-36页 |
| ·Summary | 第36-39页 |
| Chapter Four The "Three Artistic Proofs" Applied in Obama's Speeches | 第39-59页 |
| ·Theoretical Introduction to "Three Artistic Proofs | 第39-40页 |
| ·Application of Ethos in Obama's Speeches | 第40-47页 |
| ·Application of Pathos in Obama's Speeches | 第47-52页 |
| ·Application of Logos in Obama's Speeches | 第52-56页 |
| ·Summary | 第56-59页 |
| Chapter Five Analysis of "Remarks by Senator Barack Obama:Apostolic Church of God" | 第59-69页 |
| ·Kenneth Burks's Rhetoric—Decoding of Symbolic Action | 第59-61页 |
| ·Motivational Analysis of "Remarks by Obama at the Apostolic Church of God" | 第61-65页 |
| ·Effective Application of Identification in "Remarks By Barack Obama:Apostolic Church of God" | 第65-68页 |
| ·Summary | 第68-69页 |
| Chapter Six Conclusion | 第69-71页 |
| References | 第71-75页 |
| 攻读学位期间承担的科研任务与主要成果 | 第75-77页 |
| Acknowledgements | 第77-79页 |
| 个人简历 | 第79-81页 |
