| 内容摘要 | 第1-5页 |
| Synopsis | 第5-10页 |
| ChapterⅠIntroduction | 第10-14页 |
| ·Research Background | 第10-12页 |
| ·The Significance of the Research | 第12页 |
| ·Research Questions | 第12-13页 |
| ·The organization of the Thesis | 第13-14页 |
| Chapter Ⅱ Literature Review | 第14-26页 |
| ·Studies on Advertisements | 第14-19页 |
| ·Definition of Advertisements | 第14-17页 |
| ·Classification of Advertisements | 第17-19页 |
| ·Studies on Interpersonal Meaning of Advertisements from Systemic Functional Approach | 第19-26页 |
| ·Studies in Western Countries | 第19-21页 |
| ·Studies in China | 第21-26页 |
| Chapter Ⅲ Theoretical Framework | 第26-36页 |
| ·Halliday’s Conceptual Work of Functional Grammar | 第26-27页 |
| ·The Notion of Interpersonal Meaning | 第27-29页 |
| ·The Multiple Means to Realization of Interpersonal Meaning | 第29-36页 |
| ·Mood in English and Chinese | 第29-32页 |
| ·Modality in English and Chinese | 第32-33页 |
| ·Person Pronouns in English and Chinese | 第33-36页 |
| Chapter IV Contrastive Study of English and Chinese Real Estate Advertisements | 第36-75页 |
| ·Research Methodology | 第36-37页 |
| ·Data Collection and Data Analysis | 第36-37页 |
| ·Research Method | 第37页 |
| ·Mood in English and Chinese Real Estate Advertisements | 第37-53页 |
| ·Speech Roles and Mood Structure | 第37-40页 |
| ·Informative-Giving | 第40-51页 |
| ·Action-Demanding | 第51-53页 |
| ·Modality in English and Chinese Real Estate Advertisements | 第53-63页 |
| ·Modalization | 第54-59页 |
| ·Modulation | 第59-63页 |
| ·The Person System in English and Chinese Real Estate Advertisements | 第63-72页 |
| ·Distribution and Frequency of Person Pronouns | 第63-65页 |
| ·The First Person Pronouns | 第65-68页 |
| ·The Second Person Pronouns | 第68-71页 |
| ·The Third Person Pronouns | 第71-72页 |
| ·The Research Results of the Thesis | 第72-75页 |
| ·Similarities between English and Chinese Real Estate Advertisement | 第73-74页 |
| ·Differences and Reasons | 第74-75页 |
| Chapter V Conclusion | 第75-77页 |
| Reference | 第77-80页 |
| AppendixⅠ | 第80-86页 |
| Appendix Ⅱ | 第86-94页 |
| Acknowledgements | 第94-95页 |
| 摘要 | 第95-98页 |
| Abstract | 第98-101页 |
