| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| 1 Introduction | 第10-14页 |
| ·Background Information of the Study | 第10-11页 |
| ·Necessity of the Study | 第11-12页 |
| ·Significance of the Study | 第12页 |
| ·Structure of the Thesis | 第12-14页 |
| 2 Literature Review | 第14-35页 |
| ·Previous Approaches on Advertisement Study | 第14-20页 |
| ·Presupposition Approach | 第14-15页 |
| ·Semiotic Approach | 第15-18页 |
| ·Relevance Approach | 第18-20页 |
| ·Previous Studies on Advertising Language | 第20-24页 |
| ·Elaborate Words | 第21页 |
| ·Deliberate Structures | 第21-22页 |
| ·Use of Rhetoric | 第22-24页 |
| ·Framework of the study | 第24-35页 |
| ·Development of CIT | 第24-25页 |
| ·Key Terms in CIT | 第25-27页 |
| ·CIT Network | 第27-32页 |
| ·Integrating the Advertising Language with CIT | 第32-35页 |
| 3 Research Methodology | 第35-39页 |
| ·Research Questions | 第35页 |
| ·Methodology of the Study | 第35-39页 |
| ·Corpus Linguistics | 第35-36页 |
| ·Steps of Building a Corpus | 第36-37页 |
| ·Self-made Corpus of the Study | 第37-39页 |
| 4 Data Analysis and Discussion | 第39-55页 |
| ·Interpretations of the Advertising Language from the perspective of CIT | 第39-46页 |
| ·Interpretations of the Commercial Advertising Language | 第39-42页 |
| ·Interpretations of the Public Service Advertising Language | 第42-46页 |
| ·Characteristics of the Advertising Language from the perspective of CIT | 第46-52页 |
| ·Characteristics of the Commercial Advertising Language | 第47-49页 |
| ·Characteristics of the Public Service Advertising Language | 第49-52页 |
| ·Comparing the Characteristics of the Two Kinds of Advertising Language | 第52-53页 |
| ·Summary of the Chapter | 第53-55页 |
| 5 Conclusion | 第55-59页 |
| ·Major Findings of the Study | 第55-56页 |
| ·Four Steps of the Interpretation Process | 第55页 |
| ·Simplex and Single-scope Frames for the Commercial Advertising Language | 第55-56页 |
| ·Balanced Distribution of the Public Service Advertising Language in Four Frames | 第56页 |
| ·Limitations of the Study | 第56-57页 |
| ·Suggestions for Future Study and the Advertiser | 第57-59页 |
| References | 第59-61页 |
| Appendix A sample of the Self-made Corpus | 第61-64页 |
| Acknowledgments | 第64-65页 |
