| 摘要 | 第1-5页 |
| Abstract | 第5-7页 |
| Contents | 第7-9页 |
| List of Tables and Figures | 第9-10页 |
| Chapter 1 Introduction | 第10-16页 |
| ·Research topic | 第10页 |
| ·Definition of sales promotion letters | 第10-11页 |
| ·Rationale | 第11-12页 |
| ·Research questions | 第12页 |
| ·Research procedure | 第12-15页 |
| ·Organization of the thesis | 第15-16页 |
| Chapter 2 Literature Review | 第16-27页 |
| ·Concepts of genre | 第16-18页 |
| ·Overview of genre analysis | 第18-20页 |
| ·Development of discourse analysis | 第18-19页 |
| ·Register analysis, discourse analysis and genre analysis | 第19-20页 |
| ·Genre analysis in ESP | 第20-22页 |
| ·Previous studies on sales promotion letters | 第22-27页 |
| ·Overview | 第22-23页 |
| ·Different approaches to sales promotion letter | 第23-27页 |
| ·Structural studies on sales promotion letters | 第23-25页 |
| ·Psychological studies on sales promotion letters | 第25-26页 |
| ·Pragmatic studies on sales promotion letters | 第26-27页 |
| Chapter 3 Theoretical Framework | 第27-34页 |
| ·Overview | 第27页 |
| ·Communicative purposes | 第27页 |
| ·Move and step | 第27-29页 |
| ·Halliday's conceptual work of functional grammar | 第29-32页 |
| ·The notion of interpersonal meaning | 第30-31页 |
| ·Mood and modality in interpersonal meaning | 第31-32页 |
| ·Smmary | 第32-34页 |
| Chapter 4 Macroscopical Analysis of English Sales Promotion Letters | 第34-55页 |
| ·Overview | 第34页 |
| ·Comparison of communicative purposes | 第34-36页 |
| ·Results and findings of move-structural analysis | 第36-48页 |
| ·General move-structural model for ESPLs | 第36-37页 |
| ·Different moves employed in two types of ESPLs | 第37-42页 |
| ·Moves for ESPLs written to new customers | 第38-40页 |
| ·Moves for ESPLs written to old customers | 第40-42页 |
| ·Similar moves and steps employed in two types of ESPLs | 第42-48页 |
| ·A case study: a comparison of two specific English sales promotion letters | 第48-54页 |
| ·Summary | 第54-55页 |
| Chapter 5 Microscopical Analysis of English Sales Promotion Letters | 第55-76页 |
| ·Overview | 第55页 |
| ·Interpersonal meanings of Mood Class | 第55-65页 |
| ·Interpersonal meanings of imperatives | 第57-60页 |
| ·Interpersonal meanings of if-clauses | 第60-61页 |
| ·Interpersonal meanings of interrogatives | 第61-63页 |
| ·Interpersonal meanings of elliptical clauses | 第63-65页 |
| ·Interpersonal meanings of Modality | 第65-76页 |
| ·Interpersonal meanings of modal operators | 第67-73页 |
| ·Interpersonal meanings of subjective metaphors of Modality | 第73-76页 |
| Chapter 6 Practical Implications | 第76-79页 |
| ·Overview | 第76页 |
| ·Implications for English sales promotion letters writing | 第76-78页 |
| ·Collecting information about the interactant in the communication | 第77页 |
| ·Using flexible and multiple ways to write ESPLs | 第77-78页 |
| ·Summary | 第78-79页 |
| Chapter 7 Conclusion | 第79-81页 |
| ·Major findings of the study | 第79-80页 |
| ·Limitations and Areas for further research | 第80-81页 |
| Bibliography | 第81-83页 |
| Acknowledgements | 第83-84页 |
| Appendix 1:English promotion letters written to old customers | 第84-85页 |
| Appendix 2:English promotion letters written to new customers | 第85-86页 |
