| 摘要 | 第1-6页 |
| Abstract | 第6-8页 |
| Table of Contents | 第8-10页 |
| Chapter 1 Introduction | 第10-18页 |
| ·A General Description | 第11-12页 |
| ·Problem Statement | 第12页 |
| ·Literature Review | 第12-15页 |
| ·Significance of the Study | 第15-16页 |
| ·Research Methodology and Data Collection | 第16-18页 |
| Chapter 2 Salience and Linguistic Characteristics of Commercial Advertising Language | 第18-51页 |
| ·History of Advertising | 第18-19页 |
| ·Definitions of Advertising | 第19-21页 |
| ·Functions and Objectives of Commercial Advertisements | 第21-31页 |
| ·Functions of Commercial Advertisements | 第21-26页 |
| ·Objectives of Commercial Advertisements | 第26-28页 |
| ·Categorization of Commercial Advertisement | 第28-31页 |
| ·Definitions of Salience | 第31-42页 |
| ·Characteristics of Mind in Society | 第32-34页 |
| ·Definition of Perception and Representation | 第34-36页 |
| ·Features of Planning | 第36-40页 |
| ·Application of Memory in Commercial Advertisement | 第40-42页 |
| ·Interrelationship with Salience and Linguistic Characteristics | 第42-51页 |
| ·Lexical Features Interrelated with Salience | 第42-43页 |
| ·Rhetoric Features Interrelated with Salience | 第43-47页 |
| ·Syntactic Features Interrelated with Planning and Memory | 第47-51页 |
| Chapter 3 Salience Interrelated with Psychological and Sociological Features | 第51-79页 |
| ·Psychological Strategies of Commercial Advertisement | 第51-55页 |
| ·Psychology Process as the guide | 第52页 |
| ·The Psychology Strategies | 第52-55页 |
| ·The Sociological Features of Commercial Advertising | 第55-73页 |
| ·Culture as Background | 第55-58页 |
| ·Culture's Effect on Commercial Advertisement | 第58-61页 |
| ·Communication Process as the Link | 第61-67页 |
| ·Commercial Advertising—Visual and Verbal Communication | 第67-73页 |
| ·Three Claims by Violating the Salience | 第73-79页 |
| ·Context of Situation | 第73-76页 |
| ·Factors by Violating the Salience | 第76-79页 |
| Chapter 4 Conclusion | 第79-83页 |
| ·Major Findings of the Study | 第79-81页 |
| ·Limitations of the Study | 第81页 |
| ·Suggestions for Future Research | 第81-83页 |
| Bibliography | 第83-87页 |
| Publications | 第87-88页 |
| Acknowledgements | 第88-89页 |
| Resume | 第89页 |
