| ACKNOWLEDGEMENTS | 第6-7页 |
| ABSTRACT | 第7-8页 |
| 摘要 | 第9-13页 |
| LIST OF ACRONYMS | 第13-15页 |
| CHAPTER Ⅰ. INTRODUCTION | 第15-20页 |
| 1.1 Research Background | 第15-17页 |
| 1.2 Research Objectives | 第17-18页 |
| 1.3 Research Significance | 第18-19页 |
| 1.4 Organization of The Thesis | 第19-20页 |
| CHAPTER Ⅱ. LITERATURE REVIEW | 第20-35页 |
| 2.1 Definitions of Key Terms | 第20-29页 |
| 2.1.1 Corporate Social Responsibility (CSR) | 第20-23页 |
| 2.1.2 Stakeholders | 第23-24页 |
| 2.1.3 Corporate Social Responsibility Communication | 第24-29页 |
| 2.2 Previous Studies on CSR Communication | 第29-35页 |
| 2.2.1 Studies Abroad | 第30-32页 |
| 2.2.2 Studies at Home | 第32-35页 |
| CHAPTER Ⅲ. THEORETICAL FRAMEWORK | 第35-45页 |
| 3.1 Carroll’s CSR Matrix | 第35-39页 |
| 3.1.1 CSR Communication Objectives | 第36-38页 |
| 3.1.2 CSR Communication Issues | 第38页 |
| 3.1.3 CSR Communication Strategies | 第38-39页 |
| 3.2 Hofstede’s Culture Dimensions | 第39-43页 |
| 3.2.1 Individualism and Collectivism | 第40-41页 |
| 3.2.2 Power Distance | 第41页 |
| 3.2.3 Uncertainty Avoidance | 第41-42页 |
| 3.2.4 Long-term Orientation and Short-term Orientation | 第42-43页 |
| 3.3 Analytical Framework for this Thesis | 第43-45页 |
| CHAPTER Ⅳ. METHODOLOGY | 第45-54页 |
| 4.1 Research Questions | 第45页 |
| 4.2 Data Collection | 第45-51页 |
| 4.3 Research Methods | 第51-53页 |
| 4.4 Research Process | 第53-54页 |
| CHAPTER Ⅴ. RESULTS AND DISCUSSION | 第54-77页 |
| 5.1 Results of Frequencies of Key Words Related to Objectives | 第54-55页 |
| 5.2 Comparative Analysis of Objectives in Chinese and American CSRCommunication | 第55-62页 |
| 5.2.1 Complicated Comparative Analysis of Objectives | 第55-56页 |
| 5.2.2 Detailed Comparative Analysis of Objectives | 第56-61页 |
| 5.2.3 Summary | 第61-62页 |
| 5.3 Results of Frequencies of Key Words Related to Issues | 第62-63页 |
| 5.4 Comparative Analysis of Issues in Chinese and American CSRCommunication | 第63-67页 |
| 5.4.1 Complicated Comparative Analysis of Issues | 第63-64页 |
| 5.4.2 Detailed Comparison and Analysis of Issues | 第64-66页 |
| 5.4.3 Summary | 第66-67页 |
| 5.5 Results of Strategies in Chinese and American CSR Communication | 第67-68页 |
| 5.6 Comparative Analysis of Strategies in Chinese and American CSRCommunication | 第68-71页 |
| 5.6.1 Complicated Comparison Analysis of Strategies | 第68-69页 |
| 5.6.2 Detailed Comparison Analysis of Strategies | 第69-71页 |
| 5.6.3 Summary | 第71页 |
| 5.7 Exploration of Possible Reasons for Differences in CSR Communicationfrom Cultural Dimensions | 第71-77页 |
| 5.7.1 Reasons for Differences from Collectivism and Individualism | 第72-74页 |
| 5.7.2 Reasons for Differences from Power Distance | 第74-75页 |
| 5.7.3 Reasons for Differences from Uncertainty Avoidance | 第75-76页 |
| 5.7.4 Reasons for Differences from Term Orientation | 第76-77页 |
| CHAPTER Ⅵ. CONCLUSION | 第77-82页 |
| 6.1 Findings | 第77-79页 |
| 6.2 Implications | 第79-80页 |
| 6.3 Limitations and Suggestions | 第80-82页 |
| WORKS CITED | 第82-86页 |
| APPENDIX | 第86-89页 |
