| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| Introduction | 第10-14页 |
| Chapter I Literature Review | 第14-34页 |
| 1. Theoretical Framework of CMT | 第14-30页 |
| 2. An Overview on Advertising Study | 第30-34页 |
| Chapter II Structural Metaphor and Its Cognitive Functions in Advertisement | 第34-58页 |
| 1. Classical Structural Metaphors in Advertisement | 第34-48页 |
| 2. Highlighting Function of Structural Metaphor | 第48-52页 |
| 3. Creative or Imaginative Metaphors in Advertisement | 第52-58页 |
| Chapter III Orientational Metaphor and Its Cognitive Functions inAdvertisement | 第58-70页 |
| 1. Orientational Metaphor in Advertisement | 第58-64页 |
| 2. Important Image Schemata in Advertisement | 第64-70页 |
| Chapter IV Ontological Metaphor and Its Cognitive Functions in Advertisement | 第70-83页 |
| 1. Entity and Substance Metaphors in Advertisement | 第70-73页 |
| 2. Container Metaphor in Advertisement | 第73-78页 |
| 3. Personification Metaphor in Advertisement | 第78-80页 |
| 4. Special Ontological Metaphors as Structural Metaphors in Advertisement | 第80-83页 |
| Conclusion | 第83-86页 |
| Bibliography | 第86-88页 |
| Acknowledgements | 第88-89页 |
| 攻读学位期间发表论文以及参加科研情况 | 第89-90页 |
