| Abstract | 第1-7页 |
| 摘要 | 第7-12页 |
| Chapter 1 Introduction | 第12-17页 |
| ·Research background of the study | 第12-13页 |
| ·Objectives and significance of the study | 第13-14页 |
| ·Research Questions | 第14页 |
| ·Data collection and research methodology | 第14-15页 |
| ·Framework of the study | 第15-17页 |
| Chapter 2 Literature Review | 第17-32页 |
| ·Overview of presupposition | 第17-27页 |
| ·From the perspective of semantics | 第17-22页 |
| ·From the perspective of pragmatics | 第22-27页 |
| ·Overview of advertising and auto advertisement | 第27-31页 |
| ·Features of advertising | 第27-28页 |
| ·Functions of advertising | 第28-29页 |
| ·Auto advertising | 第29-30页 |
| ·Previous studies on pragmatic presupposition in auto advertising | 第30-31页 |
| ·Summary | 第31-32页 |
| Chapter 3 Theoretical Framework | 第32-42页 |
| ·Relevance Theory | 第32-37页 |
| ·Two principles of relevance | 第34-35页 |
| ·Contextual effects within relevance | 第35-37页 |
| ·Relevance and communication: ostensive-inferential model | 第37-38页 |
| ·Relevance and presupposition | 第38-41页 |
| ·Pragmatic presupposition and ostensive-inferential communication | 第39页 |
| ·Pragmatic presupposition and cognitive context | 第39-41页 |
| ·Summary | 第41-42页 |
| Chapter 4 Ostension-inference of Pragmatic Presupposition in Auto Advertising | 第42-77页 |
| ·Ostensive-inferential communication in pragmatic presupposition | 第42-58页 |
| ·Ostension on part of the speaker in auto ads | 第43-46页 |
| ·Inference on part of the hearer in auto ads | 第46-49页 |
| ·Optimal relevance in pragmatic presupposition in auto ads | 第49-58页 |
| ·Pragmatic presupposition in auto advertising based on ostensive-inferential communication | 第58-75页 |
| ·Existential presupposition in auto ads | 第58-62页 |
| ·Factive presupposition in auto ads | 第62-65页 |
| ·Belief presupposition in auto ads | 第65-68页 |
| ·State presupposition in auto ads | 第68-71页 |
| ·Behavior presupposition in auto ads | 第71-75页 |
| ·Summary | 第75-77页 |
| Chapter 5 Relevance Contextual Effect of Pragmatic Presupposition in Auto Advertising | 第77-97页 |
| ·Pragmatic presupposition in relevance context | 第77-88页 |
| ·As propositional attitude in auto ads | 第77-80页 |
| ·As relevance felicity conditions in auto ads | 第80-83页 |
| ·As common ground in auto ads | 第83-88页 |
| ·Contextual effects of pragmatic presupposition in relevance context | 第88-95页 |
| ·Enlarging advertising information | 第89-92页 |
| ·Maximizing advertising effect | 第92-95页 |
| ·Summary | 第95-97页 |
| Chapter 6 Conclusion | 第97-100页 |
| ·Main findings of the study | 第97-99页 |
| ·Limitations and suggestions for further study | 第99-100页 |
| Bibliography | 第100-106页 |
| Appendix | 第106-118页 |
| 攻读硕士学位期间主要研究成果 | 第118-119页 |
| Acknowledgements | 第119页 |
