| ABSTRACT | 第1-5页 |
| 摘要 | 第5-9页 |
| CHAPTER Ⅰ INTRODUCTION | 第9-12页 |
| ·Research background | 第9-10页 |
| ·Research questions | 第10页 |
| ·Organization of the thesis | 第10-12页 |
| CHAPTER Ⅱ LITERATURE REVIEW | 第12-25页 |
| ·Lexical metaphor and grammatical metaphor | 第12-14页 |
| ·Previous study on grammatical metaphor | 第14-19页 |
| ·Foreign scholars' contributions | 第14-18页 |
| ·Chinese scholars' contributions | 第18-19页 |
| ·Summary | 第19页 |
| ·Previous study on English advertisements | 第19-25页 |
| ·The features of advertising language | 第19-21页 |
| ·Previous studies on English advertising language | 第21-25页 |
| CHAPTER Ⅲ CLASSIFICATION OF GRAMMATICAL METAPHOR | 第25-39页 |
| ·Ideational grammatical metaphor and its realizations | 第25-29页 |
| ·The realizations of GM in selection of transitivity functions | 第25-27页 |
| ·The realizations of GM in sequence of group-phrase classes | 第27-29页 |
| ·Interpersonal metaphor and its realization | 第29-35页 |
| ·Metaphor of mood | 第30-32页 |
| ·Metaphors of modality | 第32-35页 |
| ·The textual grammatical metaphor | 第35-37页 |
| ·The textual function | 第35页 |
| ·The realization of textual metaphor | 第35-37页 |
| ·Classification of grammatical metaphor in advertising language | 第37-39页 |
| CHAPTER Ⅳ FINDING AND DISCUSSION | 第39-57页 |
| ·Data collection and methodology | 第39-40页 |
| ·Data collection | 第39页 |
| ·Research Methodology | 第39-40页 |
| ·General analysis of GMs in English advertising language | 第40-55页 |
| ·Ideational GM in English advertising language | 第40-47页 |
| ·Interpersonal metaphor in English advertising language | 第47-54页 |
| ·Textual metaphor in English advertising language | 第54-55页 |
| ·Summary | 第55-57页 |
| CHAPTER Ⅴ CONCLUSIONS | 第57-61页 |
| ·Summary of the thesis | 第57-58页 |
| ·The Significance of the study | 第58页 |
| ·Limitations of this thesis and suggestions for the further study | 第58-61页 |
| BIBLIOGRAPHY | 第61-64页 |
| 攻读硕士论文期间发表的论文 | 第64-65页 |
| ACKNOWLEDGEMENTS | 第65-68页 |
| APPENDIX | 第68-75页 |
