| Introduction | 第1-10页 |
| Chapter One Advertising English | 第10-17页 |
| ·Definition of Advertising | 第10-11页 |
| ·Definition of Advertising Language | 第11-13页 |
| ·The Features of Advertising Language | 第13-17页 |
| Chapter Two Brief Introduction on Theory of Fuzzy Set and Hedges | 第17-28页 |
| ·Overview of the Studies on Fuzzy Set and Hedges | 第17-26页 |
| ·L. A. Zadeh’s View on Fuzzy Set and Hedges | 第17-18页 |
| ·Lakoff’s Study of Hedges | 第18-23页 |
| ·Wu Tieping’s Study of Hedges | 第23-26页 |
| ·Summary | 第26-28页 |
| Chapter Three Semantic Realization and Functions of Hedges in Advertising English | 第28-38页 |
| ·Approximators | 第30-34页 |
| ·Rounders | 第31-32页 |
| ·Adaptors | 第32-34页 |
| ·Shields | 第34-36页 |
| ·Plausibility Shields | 第34-35页 |
| ·Attribution Shields | 第35-36页 |
| ·Frequency Words | 第36-38页 |
| Chapter Four Pragmatic Interpretation and Functions of Hedges in Advertising English | 第38-51页 |
| ·Co-operative Principle | 第38-42页 |
| ·Quality Hedges | 第39-40页 |
| ·Quantity Hedges | 第40-41页 |
| ·Relevance Hedges | 第41页 |
| ·Manner Hedges | 第41-42页 |
| ·Hedges and Politeness Principle | 第42-51页 |
| ·Leech’s Politeness Principle | 第43-47页 |
| ·Euphemism | 第47-48页 |
| ·FTA Theory | 第48-51页 |
| Chapter Five Interpretation of Functions of Hedges in Advertising English Based on Prototype-Based Metonymic Mappings | 第51-67页 |
| ·Development of Categorization | 第51-55页 |
| ·Interpretation of Negative Functions of Hedges in Advertising English Based on Prototype-Based Metonymic Mappings | 第55-63页 |
| ·Deceptivity of Hedges in Advertising English | 第55-58页 |
| ·Hedges and Self-Protection | 第58-59页 |
| ·Interpretation of Negative Functions of Hedges in Advertising English Based on Prototype-Based Metonymic Mappings | 第59-63页 |
| ·Interpretation of Positive Functions of Hedges in Advertising English Based on Prototype-Based Metonymic Mappings | 第63-66页 |
| ·Summary | 第66-67页 |
| Conclusion | 第67-68页 |
| References | 第68-73页 |
| Appendix | 第73-76页 |
| Abstract | 第76-79页 |
| 中文摘要 | 第79-82页 |
| Acknowledgements | 第82-83页 |
| 导师及作者简介 | 第83页 |
