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视觉语法视角下汽车平面广告多模态隐喻的态构建

摘要第6-7页
Abstract第7-8页
Chapter One Introduction第12-22页
    1.1 Research Background第12-14页
    1.2 Literature Review第14-19页
        1.2.1 Related notions第14-16页
        1.2.2 An Overview of Multimodal Discourse Analysis第16-19页
            1.2.2.1 Researches from Systemic-Functional Perspective第16-18页
            1.2.2.2 Researches from Cognitive Perspective第18-19页
    1.3 Research Purpose and Significance第19-20页
    1.4 Research Method第20-22页
Chapter Two Theoretical Framework第22-31页
    2.1 Forceville & Urios-Aparisi's Multimodal Metaphor第22-27页
        2.1.1 Conceptual Metaphor第22-23页
        2.1.2 Pictorial Metaphor第23-25页
        2.1.3 Multimodal Metaphor第25-27页
            2.1.3.1 Definition of Multimodal Metaphor第25-26页
            2.1.3.2 Characteristics of Multimodal Metaphor第26-27页
    2.2 Kress & Van Leeuwen's Visual Grammar第27-31页
        2.2.1 Relation Between Systemic-Functional Grammar and Visual Grammar第27-29页
        2.2.2 Three Meta-functional Meanings of Image第29-31页
            2.2.2.1 Representational Meaning第29页
            2.2.2.2 Interactive Meaning第29-30页
            2.2.2.3 Compositional Meaning第30-31页
Chapter Three Representational Meaning in Constructing Multimodal Metaphor inAPA第31-43页
    3.1 Metaphor Potential of Representational Meaning第31-32页
    3.2 Narrative Process and Construction of Visual Metaphor第32-36页
        3.2.1 Participants, Processes and Circumstances第32-33页
        3.2.2 Replacement of Participant第33-35页
        3.2.3 Replacement of Process第35-36页
    3.3 Conceptual Process and Construction of Visual Metaphor第36-43页
        3.3.1 Classificational Process第36-39页
        3.3.2 Analytical Process第39-41页
        3.3.3 Symbolic Process第41-43页
Chapter Four Interactive and Compositional Meanings in Constructing MultimodalMetaphor in APA第43-57页
    4.1 Metaphor Potential of Interactive Meaning第43-50页
        4.1.1 Metaphorical Meaning of Image-Viewer Relation Through Camera Positioning第43-47页
            4.1.1.1 Social Distance and Size of Frame第44-46页
            4.1.1.2 Power and Vertical Angle第46页
            4.1.1.3 Involvement and Horizontal Angle第46-47页
        4.1.2 Manifestation of Interactive Multimodal Metaphor in APA第47-50页
    4.2 Metaphor Potential of Compositional Meaning第50-57页
        4.2.1 Metaphorical Meaning of Information Value Through Spatial Position第50-53页
            4.2.1.1 Information Value of Left and Right第51页
            4.2.1.2 Information Value of Up and Down第51-52页
            4.2.1.3 Information Value of Center and Margin第52-53页
        4.2.2 Manifestation of Compositional Multimodal Metaphor in APA第53-57页
Chapter Five Implications of Multimodal Metaphor in APA第57-71页
    5.1 Dynamic Realization of Multimodal Metaphor第57-66页
        5.1.1 Identification of Multimodal Metaphor第57-61页
        5.1.2 Interaction of Pictorial and Verbal Modes第61-63页
        5.1.3 Interaction of Multimodal Metaphor and Metonymy第63-66页
    5.2 Factors Manipulating the Construal of Multimodal Metaphor第66-71页
        5.2.1 Cultural Context第66-68页
        5.2.2 Individual Response第68-71页
Chapter Six Conclusion第71-74页
    6.1 Major Findings of the Research第71-73页
    6.2 Limitations of the Present Thesis and Prospects for Further Studies第73-74页
Bibliography第74-77页
Acknowledgements第77-78页
Paper Published第78页

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