Acknowledgements | 第5-6页 |
Abstract | 第6-7页 |
摘要 | 第8-13页 |
Chapter One Introduction | 第13-16页 |
1.1 Research Background | 第13-14页 |
1.2 Research Motivation and Significance | 第14-15页 |
1.3 The Organization of the Thesis | 第15-16页 |
Chapter Two Literature Review | 第16-37页 |
2.1 An Overview of Interpersonal Meaning | 第16-18页 |
2.1.1 The Definition of Interpersonal Meaning | 第16-17页 |
2.1.2 Previous Studies on Interpersonal Meaning | 第17-18页 |
2.2 An Overview of Advertising | 第18-20页 |
2.2.1 The Definition of Advertising | 第18-19页 |
2.2.2 The Classification of Advertising | 第19页 |
2.2.3 Previous Studies on Advertising | 第19-20页 |
2.3 Previous Studies on Interpersonal Meaning in Advertising | 第20-21页 |
2.4 An Overview of Appraisal Resources | 第21-37页 |
2.4.1 The Development of Appraisal theory | 第21-22页 |
2.4.2 The Theoretical Framework of Appraisal Resources | 第22-33页 |
2.4.3 Previous Applications of Appraisal Theory | 第33-37页 |
Chapter Three Research Methodology | 第37-41页 |
3.1 Research Questions and Methodology | 第37页 |
3.1.1 Research Questions | 第37页 |
3.1.2 Research Methodology | 第37页 |
3.2 Research Procedures | 第37-41页 |
3.2.1 Sample Collection and Corpus Building | 第38页 |
3.2.2 Labels of Appraisal Resources | 第38-39页 |
3.2.3 Instruments and Data Collection | 第39-41页 |
Chapter Four The Realization of Interpersonal Meaning in Written English CosmeticAdvertising | 第41-73页 |
4.1 The Distribution of Appraisal Resources | 第41-52页 |
4.1.1 The Distribution of Attitude Resources | 第43-47页 |
4.1.2 The Distribution of Engagement Resources | 第47-48页 |
4.1.3 The Distribution of Graduation Resources | 第48-49页 |
4.1.4 Summary | 第49-52页 |
4.2 Detailed Analysis on the Realization of Interpersonal Meaning in WrittenEnglish Cosmetic Advertising | 第52-73页 |
4.2.1 The Realization of Interpersonal Function of Attitude | 第52-62页 |
4.2.2 The Realization of Interpersonal Function of Engagement | 第62-65页 |
4.2.3 The Realization of Interpersonal Function of Graduation | 第65-70页 |
4.2.4 Summary | 第70-73页 |
Chapter Five Conclusion | 第73-76页 |
5.1 Major Findings | 第73-74页 |
5.2 Implications | 第74-75页 |
5.3 Limitations | 第75-76页 |
Bibliography | 第76-80页 |
Appendix A The Original Version of Written English Cosmetic Advertising Corpus | 第80-97页 |
Appendix B The Labeled Version of Written English Cosmetic Advertising Corpus | 第97-128页 |
Publications | 第128页 |