| ACKNOWLEDGEMENTS | 第6-7页 |
| ABSTRACT | 第7-8页 |
| 摘要 | 第9-13页 |
| LIST OF ABBREVIATIONS | 第13-16页 |
| CHAPTER Ⅰ INTRODUCTION | 第16-22页 |
| 1.1 Research Background | 第16-18页 |
| 1.2 Purpose of the Research | 第18-19页 |
| 1.3 Significance of the Research | 第19-20页 |
| 1.4 Research Questions | 第20页 |
| 1.5 The Layout of the Thesis | 第20-22页 |
| CHAPTER Ⅱ LITERATURE REVIEW | 第22-38页 |
| 2.1 Car Stickers | 第22-24页 |
| 2.1.1 The Definition of Car Stickers | 第22-23页 |
| 2.1.2 Language Features of Chinese Car Stickers | 第23-24页 |
| 2.2 Previous Studies on Chinese Car Stickers | 第24-28页 |
| 2.2.1 Rhetorical Studies on the Language in Car Stickers | 第25-26页 |
| 2.2.2 Pragmatic Studies on the Language in Car Stickers | 第26-27页 |
| 2.2.3 Cognitive Studies on the Language in Car Stickers | 第27页 |
| 2.2.4 The Summary of the Previous Studies on Chinese Car Stickers | 第27-28页 |
| 2.3 Pictorial Metaphor | 第28-30页 |
| 2.4 The Previous Studies on Multimodal Metaphor | 第30-36页 |
| 2.4.1 Western Studies on Multimodal Metaphor | 第30-34页 |
| 2.4.1.1 Western Studies on Multimodal Metaphor Based on System-FunctionalLinguistics | 第30-32页 |
| 2.4.1.2 Western Studies on Multimodal Metaphor from the Perspective ofCognitive Linguistics | 第32-34页 |
| 2.4.2 Domestic Studies on Multimodal Metaphor | 第34-36页 |
| 2.4.2.1 Domestic Studies on Multimodal Metaphor Based on System-FunctionalLinguistics | 第34-35页 |
| 2.4.2.2 Domestic Studies on Multimodal Metaphors from the Perspective ofCognitive Linguistics | 第35-36页 |
| 2.5 The Summary of the Previous Studies on Multimodal Metaphor | 第36-37页 |
| 2.6 Comments on the Above Literature Review | 第37-38页 |
| CHAPTER Ⅲ THEORETICAL FOUNDATION | 第38-44页 |
| 3.1 Cognitive Study on Metaphors | 第38-39页 |
| 3.2 Conceptual Metaphor Theory | 第39-40页 |
| 3.3 Multimodal Metaphor | 第40-44页 |
| 3.3.1 The Definition of Multimodal Metaphor | 第40-41页 |
| 3.3.2 Distinctive Features of Multimodal Metaphor | 第41-44页 |
| CHAPTER Ⅳ RESEARCH METHODS AND DATA ANALYSIS | 第44-65页 |
| 4.1 Research Methods and Data Collection | 第44-45页 |
| 4.2 Meaning Construction of Multimodal Metaphors in Chinese Car Stickers | 第45-57页 |
| 4.2.1 Safety Is Keeping Distance | 第46-51页 |
| 4.2.2 Safety Is Maintaining Speed | 第51-53页 |
| 4.2.3 Safety Is Observing Traffic Rules | 第53-54页 |
| 4.2.4 Safety Is Accumulating the Experience of Driving | 第54-56页 |
| 4.2.5 Safety Is Protecting Life | 第56-57页 |
| 4.3 Summary | 第57-59页 |
| 4.4 Factors Influencing the Construal of Multimodal Metaphors | 第59-65页 |
| 4.4.1 The Context of the Chinese Car Stickers | 第59-61页 |
| 4.4.2 Idealized Cognitive Model | 第61-62页 |
| 4.4.3 Cultural Elements | 第62-65页 |
| CHAPTER Ⅴ CONCLUSION | 第65-69页 |
| 5.1 Major Findings and Contributions | 第65-67页 |
| 5.2 Limitations of the Research and Suggestions for Further Study | 第67-69页 |
| REFERENCES | 第69-73页 |
| APPENDIX Ⅰ | 第73-75页 |
