| Abstract | 第1-9页 |
| 摘要 | 第9-11页 |
| Introduction | 第11-14页 |
| Research background | 第11-12页 |
| The significance of the study | 第12-13页 |
| The structure of the thesis | 第13-14页 |
| Chapter One Literature Review | 第14-21页 |
| ·Previous study of advertisement | 第14-20页 |
| ·Studies on advertising language | 第14-16页 |
| ·Studies on advertising structure | 第16-18页 |
| ·Studies of interpersonal meaning in advertisement | 第18-20页 |
| ·Summary | 第20-21页 |
| Chapter Two Theoretical Framework | 第21-38页 |
| ·Advertising | 第21-24页 |
| ·Definition of advertising | 第21-22页 |
| ·Classification of advertising | 第22-23页 |
| ·Function of advertising | 第23-24页 |
| ·Systematic-functional grammar | 第24-27页 |
| ·Metafunction theory | 第25页 |
| ·Interpersonal meaning | 第25-27页 |
| ·Realization of interpersonal meaning | 第27-38页 |
| ·Halliday's idea of realization of interpersonal meaning | 第27-35页 |
| ·Li Zhanzi and Thompson's idea of realization of interpersonal meaning | 第35-38页 |
| Chapter Three Methodology | 第38-40页 |
| ·Research questions | 第38页 |
| ·Data collection | 第38-39页 |
| ·Data analysis | 第39-40页 |
| Chapter Four Results and Discussion | 第40-70页 |
| ·Realization of mood system in Chinese and English cosmetics advertisements | 第40-51页 |
| ·Speech roles | 第40-41页 |
| ·Mood structures | 第41-50页 |
| ·Similarity and difference in mood system | 第50-51页 |
| ·Realization of modality in Chinese and English cosmetics advertisements | 第51-59页 |
| ·Modal operators | 第51-55页 |
| ·Modal adjuncts | 第55-58页 |
| ·Similarity and difference in modality | 第58-59页 |
| ·Realization of person system in Chinese and English cosmetics advertisements | 第59-63页 |
| ·First person | 第60-61页 |
| ·Second person | 第61-62页 |
| ·Third person | 第62-63页 |
| ·Similarity and difference in person system | 第63页 |
| ·Realization of evaluation in Chinese and English cosmetics advertisements | 第63-67页 |
| ·Adjectives | 第64-66页 |
| ·Adverbs | 第66-67页 |
| ·Similarity and difference in evaluation | 第67页 |
| ·Major findings | 第67-70页 |
| Chapter Five Implication | 第70-73页 |
| ·Implication to advertising copywriter | 第70-71页 |
| ·Implication to foreign language teaching | 第71-73页 |
| Conclusion | 第73-74页 |
| Bibliography | 第74-78页 |
| Appendix I | 第78-86页 |
| Appendix II | 第86-95页 |
| Acknowledgement | 第95-96页 |
| Publication | 第96页 |
