| Acknowledgements | 第1-5页 |
| Academic Achievements | 第5-6页 |
| 摘要 | 第6-8页 |
| Abstract | 第8-12页 |
| Chapter One Introduction | 第12-16页 |
| ·Background and Significance of the Study | 第12-14页 |
| ·Structure of the Thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-24页 |
| ·Review of the research on advertisement translation | 第16-20页 |
| ·Review of the Research on Metaphor Translation | 第20-24页 |
| ·Studies on Metaphor Translation in Western Countries | 第20-22页 |
| ·Studies on Metaphor Translation in China | 第22-24页 |
| Chapter Three Metaphor from a Cognitive Perspective | 第24-42页 |
| ·Metaphor from a Figure of Speech to a Conceptual System | 第24-27页 |
| ·Experientialism— as the Philosophical Basis of Metaphor | 第27-28页 |
| ·Conceptual Metaphor | 第28-31页 |
| ·Characteristics of Conceptual Metaphor | 第31-33页 |
| ·Cognitive Mechanism of Metaphor | 第33-37页 |
| ·Mapping Theory | 第33-35页 |
| ·Blending Theory | 第35-37页 |
| ·Cognitive Function of Metaphor | 第37-39页 |
| ·Metaphor and Culture | 第39-41页 |
| ·Metaphor and Context | 第41-42页 |
| Chapter Four Translation of Metaphor in Advertisements from a Cognitive Perspective | 第42-56页 |
| ·Cognition | 第42-43页 |
| ·Cognition. Metaphor and Translation | 第43-44页 |
| ·The Concept of Metaphor Translation from a Cognitive Perspective | 第44-47页 |
| ·The Cognitive Operation of Metaphor Translation | 第47-53页 |
| ·Metaphor Comprehension | 第47-52页 |
| ·Metaphor Deduction | 第52-53页 |
| ·The Characteristics of Metaphor Translation in Advertisement | 第53-56页 |
| Chapter Five Strategies for Metaphor Translation | 第56-62页 |
| ·Metaphor Retaining | 第57-58页 |
| ·Metaphorical Reconstruction | 第58-59页 |
| ·Metaphorization | 第59-60页 |
| ·Demetaphorization | 第60-62页 |
| Chapter Six Conclusion | 第62-65页 |
| ·Major Findings | 第62-63页 |
| ·Limitations and Suggestions for Further Studies | 第63-65页 |
| References | 第65-70页 |
