| Abstract | 第3-4页 |
| 摘要 | 第5-9页 |
| Chapter One Introduction | 第9-13页 |
| 1.1 Research Background | 第9-10页 |
| 1.2 Research Questions and Methodologies | 第10页 |
| 1.3 Significance of the Research | 第10-11页 |
| 1.4 Structure of This Thesis | 第11-13页 |
| Chapter Two Literature Review | 第13-22页 |
| 2.1 Car Slogan | 第13-16页 |
| 2.1.1 Definition of Car Slogan | 第13-14页 |
| 2.1.2 Review of Relevant Studies on Car Slogan | 第14-16页 |
| 2.2 Register Theory | 第16-22页 |
| 2.2.1 Theoretical Development of Register Theory Abroad | 第16-18页 |
| 2.2.2 Introduction and Discussion of Register Theory in China | 第18-19页 |
| 2.2.3 Practical Study of Register Theory Abroad | 第19-20页 |
| 2.2.4 Practical Study of Register Theory in China | 第20-22页 |
| Chapter Three Theoretical Framework | 第22-33页 |
| 3.1 Context of Situation | 第22-24页 |
| 3.2 Register Theory | 第24-28页 |
| 3.2.1 Definitions of Register | 第24-26页 |
| 3.2.2 Three Variables of Register | 第26-28页 |
| 3.3 Register and Meta-functions of Language | 第28-33页 |
| 3.3.1 Three Meta-functions of Language | 第28-31页 |
| 3.3.2 Relations between Three Register Variables and Three Meta-functionsof Language | 第31-33页 |
| Chapter Four Analysis of Car Slogan Based on Register Theory | 第33-68页 |
| 4.1 Analysis of Car Slogan under Influence of Field | 第33-43页 |
| 4.1.1 Close Relationship between Car Slogan and Driving Safety | 第34-38页 |
| 4.1.2 Transitivity Analysis | 第38-42页 |
| 4.1.3 Summary | 第42-43页 |
| 4.2 Analysis of Car Slogan under Influence of Tenor | 第43-55页 |
| 4.2.1 Power | 第44-51页 |
| 4.2.2 Solidarity | 第51-54页 |
| 4.2.3 Summary | 第54-55页 |
| 4.3 Analysis of Car Slogan under Influence of Mode | 第55-68页 |
| 4.3.1 Ancillary Function in Written Medium: Written Form of Speech | 第56-57页 |
| 4.3.2 Ellipsis | 第57-60页 |
| 4.3.3 Combination of Image and Verbal Text | 第60-67页 |
| 4.3.4 Summary | 第67-68页 |
| Chapter Five Conclusion | 第68-71页 |
| 5.1 Major Findings of the Present Study | 第68-69页 |
| 5.2 Limitations of the Present Study | 第69-70页 |
| 5.3 Suggestions for Further Research | 第70-71页 |
| Bibliography | 第71-76页 |
| Acknowledgements | 第76-77页 |
| Publications | 第77页 |
