首页--语言、文字论文--常用外国语论文--英语论文--语文教学论文--教学法论文

跨文化商务交际教材评价探究

ABSTRACT第5-6页
摘要第7-10页
LIST OF ABBREVIATIONS第10-11页
LIST OF TABLES第11-13页
LIST OF FIGURES第13-14页
CHAPTER ONE INTRODUCTION第14-19页
    1.1 Research Background第14-16页
    1.2 Rationale of the Research第16页
    1.3 Research Significance第16-17页
    1.4 Research Questions第17-18页
    1.5 Structure of the Research第18-19页
CHAPTER TWO LITERATURE REVIEW第19-36页
    2.1 Introduction第19页
    2.2 Materials Evaluation第19-26页
        2.2.1 The Role of Materials第19-20页
        2.2.2 Fundamental Issues of Evaluation第20-21页
        2.2.3 Materials Evaluation Models Abroad and Home第21-24页
        2.2.4 Constructivism on Materials Evaluation第24-26页
    2.3 Intercultural Business Communication第26-33页
        2.3.1 The Development from Intercultural Communication to Intercultural Business Communication第26-28页
        2.3.2 Intercultural Business Communication Competence第28-31页
        2.3.3 Intercultural Business Communication Course第31-33页
    2.4 Intercultural Business Communication Materials Evaluation第33-35页
    2.5 Summary第35-36页
CHAPTER THREE RESEARCH DESIGN第36-47页
    3.1 Introduction第36页
    3.2 Research Methodology第36-37页
        3.2.1 Research Method第36-37页
        3.2.2 Research Instruments第37页
    3.3 Theoretical Framework of the Research第37-47页
        3.3.1 The Materials Evaluation Model第37-39页
        3.3.2 Criteria for Materials Evaluation第39-40页
        3.3.3 An Evaluation Process for IBC Materials第40-41页
        3.3.4 The Key Concerns for IBC Course in BE Teaching第41-46页
        3.3.5 The Compiling Principles for IBC Materials第46-47页
CHAPTER FOUR DATA COLLECTION第47-53页
    4.1 A General Search on Published IBC Materials第47-49页
    4.2 The Selection of Sample IBC Materials第49-50页
    4.3 The Detailed Information of Examined IBC Materials第50-53页
CHAPTER FIVE THE EVALUATION ON IBC MATERIALS第53-79页
    5.1 The Intended Audience of IBC Materials第53-54页
    5.2 The Teaching Aim of IBC Materials第54-55页
    5.3 The Modules Coverage of IBC Materials第55-64页
    5.4 The Structures within Units in IBC Materials第64-66页
    5.5 The Teaching-learning Methodology of IBC Materials第66-74页
    5.6 A Summary on the Evaluation Results of IBC Materials第74-75页
    5.7 The Analysis of Interviews for Teachers of IBC Course第75-77页
    5.8 Suggestions for Compiling and Revising of IBC Materials第77-79页
CHAPTER SIX CONCLUDING REMARKS第79-83页
    6.1 Findings of the Research第79-80页
    6.2 Implications of the Research第80-81页
    6.3 Limitations of the Research第81-82页
    6.4 Suggestions for Further Research第82-83页
REFERENCES第83-91页
APPENDICES第91-98页

论文共98页,点击 下载论文
上一篇:国际金融危机后越南需求结构变化
下一篇:碳关税的征收对我国交通运输业的影响--基于一般均衡模型