| Acknowledgements | 第1-5页 |
| Academic Achievements | 第5-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-11页 |
| Chapter One Introduction | 第11-15页 |
| ·Background of the Study | 第11-12页 |
| ·Significance of the Study | 第12页 |
| ·Research Methods and Data Collection | 第12-13页 |
| ·Layout of the Thesis | 第13-15页 |
| Chapter Two Literature Review | 第15-20页 |
| ·Studies of Business Advertising Translation Abroad | 第15-17页 |
| ·Studies of Business Advertising Translation at Home | 第17-20页 |
| Chapter Three Theoretical Framework | 第20-26页 |
| ·Introduction to Functional Equivalence Theory | 第20-23页 |
| ·Guidance of Functional Equivalence to Business Advertising Translation | 第23-26页 |
| Chapter Four Linguistic Features and Functions of Business Advertising | 第26-36页 |
| ·Linguistic Features of Business Advertising | 第26-33页 |
| ·Lexical Features | 第26-29页 |
| ·Syntactic Features | 第29-31页 |
| ·Rhetorical Features | 第31-33页 |
| ·Functions of Business Advertising | 第33-36页 |
| ·Economic Function | 第34-35页 |
| ·Cultural Function | 第35-36页 |
| Chapter Five Cultural Differences between Chinese Business Advertising andEnglish Business Advertising | 第36-46页 |
| ·Historical Differences | 第37-40页 |
| ·Values Differences | 第40-42页 |
| ·Way of Thinking differences | 第42-44页 |
| ·Psychological Differences | 第44-46页 |
| Chapter Six Principles and Strategies of Business Advertising Translations under theTheory of Functional Equivalence | 第46-61页 |
| ·Equivalence Principles of Business Advertising Translation | 第46-52页 |
| ·Equivalence in Semantics | 第47-48页 |
| ·Equivalence in Pragmatics | 第48-49页 |
| ·Equivalence in Culture | 第49-52页 |
| ·Strategies of Business Advertising Translation | 第52-61页 |
| ·Combination of Literal Translation and Free Translation | 第52-55页 |
| ·Creative Translation | 第55-57页 |
| ·Corresponding Translation | 第57-58页 |
| ·Cultural Compensation | 第58-61页 |
| Chapter Seven Conclusion | 第61-64页 |
| ·Research Findings | 第61-62页 |
| ·Limitations and Suggestions for Further Study | 第62-64页 |
| References | 第64-69页 |
| Appendices | 第69-72页 |
| Appendix One Chinese Advertising | 第69-71页 |
| Appendix Two English Advertising | 第71-72页 |
