| Chapter One Introduction | 第11-17页 |
| 1.1 Purpose of the Thesis | 第11-14页 |
| 1.2 Realistic Significance of the Thesis | 第14-15页 |
| 1.3 Language Data to be Used | 第15-17页 |
| Chapter Two Literature Review | 第17-32页 |
| 2.1 Notion of Translation Equivalence | 第17-20页 |
| 2.2 Nida’s Functional Equivalence Theory | 第20-28页 |
| 2.2.1 Dynamic Equivalence and Functional Equivalence | 第20-22页 |
| 2.2.2 Essence of Functional Equivalence Theory | 第22-24页 |
| 2.2.3 Feasibility of Applying Functional Equivalence Theory to Advertisement Translation | 第24-28页 |
| 2.3 Cultural Implications in Translation | 第28-30页 |
| 2.4 Summary | 第30-32页 |
| Chapter Three Analysis on the Current Problems in Chinese-English Advertisement Translation | 第32-49页 |
| 3.1 Analysis from the Aspect of Linguistics | 第33-38页 |
| 3.2 Analysis from the Aspect of Culture | 第38-48页 |
| 3.2.1 Culturally Loaded Lexemes | 第40-41页 |
| 3.2.2 Cultural Default in the Source Text | 第41-43页 |
| 3.2.3 Different Western and Chinese Advertising Culture | 第43-48页 |
| 3.3 Summary | 第48-49页 |
| Chapter Four Chinese-English Advertisement Translation Strategies Based on Functional Equivalence Theory | 第49-80页 |
| 4.1 Translating Based on Target Language Orientation | 第50-57页 |
| 4.1.1 Based on Target Language Lexicon | 第50-53页 |
| 4.1.2 Based on Target Language Syntax | 第53-55页 |
| 4.1.3 Based on Target Language Rhetorical Device | 第55-57页 |
| 4.2 Translating Based on Target Culture Orientation | 第57-62页 |
| 4.2.1 Considering Cultural Implications of Lexemes | 第57-59页 |
| 4.2.2 Compensating Cultural Default | 第59-61页 |
| 4.2.3 Conforming to Western Advertising Culture | 第61-62页 |
| 4.3 Adaptation Strategies in Chinese-English Advertisement Translation | 第62-79页 |
| 4.3.1 Direct Transfer | 第64-67页 |
| 4.3.1.1 Literal translation | 第64-66页 |
| 4.3.1.2 Transliteration | 第66-67页 |
| 4.3.2 Partial Adaptation | 第67-76页 |
| 4.3.2.1 Translating the Implicature of the Source Text | 第67-71页 |
| 4.3.2.2 Capturing Kernel Points of the Source text | 第71-73页 |
| 4.3.2.3 Fitting into a Ready-made Pattern | 第73-76页 |
| 4.3.3 Total Adaptation | 第76-79页 |
| 4.4 Summary | 第79-80页 |
| Chapter Five Conclusion | 第80-85页 |
| 5.1 A General Summary | 第80-82页 |
| 5.2 Possible Contributions | 第82-83页 |
| 5.3 Limitations and Future Efforts | 第83-85页 |
| Bibliography | 第85-104页 |
