| 摘要 | 第4-6页 |
| Abstract | 第6-8页 |
| Chapter One Introduction | 第11-14页 |
| 1.1 Research Background | 第11页 |
| 1.2 Purposes of the Research | 第11-12页 |
| 1.3 Structure of the Thesis | 第12-14页 |
| Chapter Two Literature Review | 第14-23页 |
| 2.1 Conceptual Metaphor | 第14-15页 |
| 2.2 Development of Multimodal Metaphor | 第15-20页 |
| 2.2.1 Definition and Classification of Multimodal Meaphor | 第15-17页 |
| 2.2.2 Development of Multimodal Metaphor Abroad | 第17-19页 |
| 2.2.3 Development of Multimodal Metaphor at Home | 第19-20页 |
| 2.3 Public Service Advertisements(PSAs) | 第20-23页 |
| Chapter Three The Relationship Between Multimodal Metaphor andPSAs | 第23-28页 |
| 3.1 Features of Multimodal Metaphor Represented in PSAs | 第23-24页 |
| 3.2 Functions of Multimodal Metaphor Applied in PSAs | 第24-25页 |
| 3.3 The Integrated Model of Multimodal Metaphor | 第25-28页 |
| Chapter Four Methodology | 第28-30页 |
| 4.1 Research Questions | 第28页 |
| 4.2 Data Collection | 第28-29页 |
| 4.3 Analysis Procedure | 第29-30页 |
| Chapter Five Data Comparative Analysis and Results | 第30-58页 |
| 5.1 Data and General Analysis of Multimodal Metaphor in PSAs | 第30-36页 |
| 5.2 Comparative Analysis of Multimodal Metaphor Between Chinese and English PSAs in Same Themes | 第36-46页 |
| 5.2.1 Qualitative analysis of English and Chinese PSAs | 第36-44页 |
| 5.2.2 Similarities and Differences of Chinese and English PSAs | 第44-46页 |
| 5.3 Comparative Analysis of Multimodal Metaphor Between Chinese and English PSAs in Different Themes | 第46-58页 |
| 5.3.1 Qualitative Analysis of Chinese Unique PSAs | 第46-51页 |
| 5.3.2 Qualitative Analysis of English Unique PSAs | 第51-55页 |
| 5.3.3 Similarities and Differences of Chinese and English PSAs | 第55-58页 |
| Chapter Six Conclusion | 第58-61页 |
| Works Cited | 第61-64页 |
| Acknowledgements | 第64-65页 |
| Appendix | 第65-79页 |
| 个人简介 | 第79-80页 |
