| Abstract | 第4-5页 |
| 摘要 | 第6-7页 |
| Contents | 第7-9页 |
| Chapter 1 Introduction | 第9-14页 |
| 1.1 Background of the research | 第9-10页 |
| 1.2 Significance of the research | 第10-12页 |
| 1.3 Purpose of the thesis | 第12-13页 |
| 1.4 Organization of the thesis | 第13-14页 |
| Chapter 2 Literature Review | 第14-32页 |
| 2.1 The concept of genre | 第14-22页 |
| 2.1.1 The concept of genre in applied linguistics | 第14-18页 |
| 2.1.2 Extensions of genre from a multi-dimensional view | 第18-20页 |
| 2.1.3.The researching front of genre | 第20-22页 |
| 2.2 Genre analysis | 第22-28页 |
| 2.2.1 Overview | 第22-23页 |
| 2.2.2 Development of discourse analysis and the evolution of genre analysis | 第23-26页 |
| 2.2.3 Genre analysis in ESP | 第26-27页 |
| 2.2.4 Summary:the objects that genre analysis is devoted to achieve | 第27-28页 |
| 2.3 Related research on promotional genres | 第28-32页 |
| 2.3.1 Research abroad | 第28-29页 |
| 2.3.2 Research at home | 第29-32页 |
| Chapter 3 the Theoretical Framework | 第32-42页 |
| 3.1 Swales' CARS model and Bhatia's seven-step model | 第32-36页 |
| 3.1.1 The notion of move and step | 第32-33页 |
| 3.1.2 The frame of CARS model | 第33-34页 |
| 3.1.3.Bhatia's seven-step model | 第34-36页 |
| 3.2 Hasan's contextual configuration and GSP model | 第36-40页 |
| 3.2.1 Contextual Configuration | 第36-37页 |
| 3.2.2 The GSP system | 第37-40页 |
| 3.3 A tentative framework for the present research | 第40-42页 |
| Chapter 4 Methodologies and Analysis | 第42-69页 |
| 4.1 Methodologies | 第42-44页 |
| 4.1.1 Research procedures | 第42-43页 |
| 4.1.2 Data collection | 第43-44页 |
| 4.2.Analysis and discussions | 第44-50页 |
| 4.2.1 Situating company introduction | 第44-46页 |
| 4.2.2 The contextual configuration of company introduction of a job advertisement | 第46-48页 |
| 4.2.3 The communicative purposes of the company introduction of a jobadvertisement | 第48-50页 |
| 4.3 Move analysis of the subject | 第50-64页 |
| 4.3.1 Move structures of company introduction of a job advertisement | 第50-53页 |
| 4.3.2 Structural interpretation of the moves in company introduction of a jobadvertisement | 第53-64页 |
| 4.4 The generic structure potential of the company introduction of a job advertisement | 第64-69页 |
| 4.4.1 The generic structure potential of the samples | 第64-67页 |
| 4.4.2 Rationalization of the GSP of company introduction of a job advertisement. | 第67-69页 |
| Chapter 5 Conclusions | 第69-73页 |
| 5.1 Major findings | 第69-71页 |
| 5.2 Theoretical and empirical contributions of the present study | 第71-72页 |
| 5.3 Limitations of this research | 第72-73页 |
| Acknowledgement | 第73-74页 |
| Bibliography | 第74-77页 |
| Appendix | 第77-80页 |
| 攻硕期间取得的研究成果 | 第80页 |
