| 摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Chapter 1 Introduction | 第9-12页 |
| ·Objective and Significance | 第10-11页 |
| ·Methodology and Source of Data | 第11页 |
| ·Organization of the Thesis | 第11-12页 |
| Chapter 2 Cognitive Bases of Synaesthesia | 第12-29页 |
| ·Experiential Bases of Synaesthesia | 第12-18页 |
| ·Physical Experience | 第13-15页 |
| ·Neural Experience | 第15-17页 |
| ·Psychological Experience | 第17-18页 |
| ·Theoretical Bases of Synaesthesia | 第18-28页 |
| ·The Conceptual Nature of Metaphor | 第19-22页 |
| ·The Internal Structure of Metaphor | 第22-25页 |
| ·The Embodied Nature of Metaphor | 第25-28页 |
| ·Summary | 第28-29页 |
| Chapter 3 Study of Synaesthesia in Advertising Texts Based on Conceptual Metaphor | 第29-49页 |
| ·Conceptual Metaphor | 第29-31页 |
| ·Conventional and Novel Synaesthetic Metaphors | 第31-32页 |
| ·Mappings of Synaesthesia in Advertising Texts | 第32-44页 |
| ·Touch as Source Domain | 第32-35页 |
| ·Taste and Smell as Source Domain | 第35-37页 |
| ·Hearing as Source Domain | 第37-38页 |
| ·Vision as Source Domain | 第38-40页 |
| ·Inner Feeling as Source Domain | 第40-42页 |
| ·Mixed Sensations | 第42-44页 |
| ·Internal Structure of Synaesthetic Metaphor | 第44-47页 |
| ·Summary | 第47-49页 |
| Chapter 4 Interpretation of Synaesthesia in Different Cultural Models | 第49-63页 |
| ·Similarities Between English and Chinese Synaesthesia | 第49-55页 |
| ·Similar Hierarchical Distribution of Senses | 第50-51页 |
| ·Similar Mappings | 第51-55页 |
| ·Vision and smell→touch | 第52页 |
| ·Inner feeling and vision →taste | 第52-53页 |
| ·Hearing, taste →vision | 第53-54页 |
| ·Mixed sensations | 第54-55页 |
| ·Differences Between English and Chinese Synaesthesia | 第55-56页 |
| ·Synaesthesia in Both English and Chinese Advertising Texts | 第56-59页 |
| ·Causes for the Similarities and Differences | 第59-62页 |
| ·Cognitive Universality | 第60-61页 |
| ·Cultural Relativity | 第61-62页 |
| ·Summary | 第62-63页 |
| Chapter 5 Conclusion | 第63-66页 |
| References | 第66-70页 |
| Acknowledgements | 第70页 |
