| Abstract | 第6-7页 |
| 摘要 | 第8-13页 |
| Chapter One Introduction | 第13-17页 |
| 1.1 Research Background | 第13-14页 |
| 1.2 Research Purpose and Significance | 第14页 |
| 1.3 Research Objectives | 第14-15页 |
| 1.4 Research Methods | 第15-16页 |
| 1.5 Organization of the Thesis | 第16-17页 |
| Chapter Two Literature Review | 第17-25页 |
| 2.1 An Overview of PSA | 第17-18页 |
| 2.1.1 A Brief History of PSAs | 第17-18页 |
| 2.1.2 Commercial Advertisements versus PSAs | 第18页 |
| 2.2 Previous Studies on PSAs | 第18-25页 |
| 2.2.1 The Approach from the Perspective of Linguistics | 第19-21页 |
| 2.2.2 The Approach from the Perspective of Rhetoric | 第21-22页 |
| 2.2.3 The Approach from the Perspective of Culture | 第22-23页 |
| 2.2.4 The Approach from the Perspective of Mass Media Communication | 第23-25页 |
| Chapter Three Theoretical Framework | 第25-38页 |
| 3.1 Narrative Rhetorical Criticism | 第25-36页 |
| 3.1.1 The Notion of Narrative Rhetorical Criticism | 第25-30页 |
| 3.1.2 Philosophical Presumptions of Narrative Rhetorical Criticism | 第30-32页 |
| 3.1.3 Rhetorical Functions of Narrative | 第32-36页 |
| 3.2 The Procedure of Narrative Rhetorical Criticism | 第36-38页 |
| Chapter Four A Critical Analysis of Chinese TV PSAs | 第38-74页 |
| 4.1 Analysis of Narratives in Chinese TV PSAs | 第38-61页 |
| 4.1.1 Key Narrative Elements | 第39-49页 |
| 4.1.2 Narrative Structure Analysis of Chinese TV PSAs | 第49-53页 |
| 4.1.3 Narrative Signs Analysis | 第53-61页 |
| 4.2 Rhetorical Situation of Narratives in Chinese TV PSAs | 第61-66页 |
| 4.3 Rhetorical Operative Mechanism of Narratives in Chinese TV PSAs | 第66-74页 |
| 4.3.1 Rhetorical Functions of Narratives in Chinese TV PSAs | 第66-68页 |
| 4.3.2 Rationality of Narratives in Chinese TV PSAs | 第68-74页 |
| Chapter Five Conclusion | 第74-77页 |
| 5.1 Major Findings of the Study | 第74-75页 |
| 5.2 Limitations and Implications | 第75-77页 |
| Bibliography | 第77-83页 |
| 作者在攻读硕士学位期间公开发表的论文 | 第83-84页 |
| Acknowledgements | 第84页 |
