| Acknowledgements | 第5-7页 |
| Abstract in Chinese | 第7-9页 |
| Abstract in English | 第9-10页 |
| Chapter One Introduction | 第13-16页 |
| 1.1 Research Background and Purpose of This Study | 第13-14页 |
| 1.2 Research Questions and Significance of This Study | 第14-15页 |
| 1.3 Organization of This Study | 第15-16页 |
| Chapter Two Review of Related Literature | 第16-26页 |
| 2.1 Symbolic Convergence as Theory and Fantasy Theme Analysis as Method | 第16-18页 |
| 2.1.1 Symbolic Convergence as Theory | 第16-18页 |
| 2.1.2 Fantasy Theme Analysis as Method | 第18页 |
| 2.2 Fantasy Theme Analysis Related Literature and Major Findings | 第18-21页 |
| 2.2.1 Studies Abroad | 第18-19页 |
| 2.2.2 Studies at Home | 第19-21页 |
| 2.2.3 Major Findings | 第21页 |
| 2.3 Advertisement Related Literature and Major Findings | 第21-26页 |
| 2.3.1 Studies of Advertisement both at Home and Abroad | 第21-22页 |
| 2.3.2 Major Findings | 第22-26页 |
| Chapter Three Theoretical Foundation and Methodology | 第26-34页 |
| 3.1 Theoretical Foundations | 第26-31页 |
| 3.1.1 Rhetorical Criticism and Fantasy Theme Analysis | 第26-27页 |
| 3.1.2 Fantasy-Theme Advertisements Analysis | 第27-28页 |
| 3.1.3 Key Terms in Fantasy Theme Analysis | 第28-30页 |
| 3.1.4 How Rhetorical Fantasy Theme Works | 第30-31页 |
| 3.2 Conducting a Fantasy Theme Analysis | 第31-32页 |
| 3.3 Data Collection and Scope | 第32-34页 |
| 3.3.1 Data Collection | 第32-33页 |
| 3.3.2 Scope | 第33-34页 |
| Chapter Four Fantasy Theme Analysis of Apple's Classical Advertisements | 第34-73页 |
| 4.1 Rhetorical Fantasy-Theme Criticism of "1984" | 第34-48页 |
| 4.1.1 Artifacts for Rhetorical Criticism in "1984" | 第34-37页 |
| 4.1.2 Fantasy Themes of "1984" | 第37-44页 |
| 4.1.3 Rhetorical Vision of "1984" | 第44-48页 |
| 4.2 Rhetorical Fantasy-Theme Criticism of "Think Different" | 第48-73页 |
| 4.2.1 Artifacts for Rhetorical Criticism in "Think Different" | 第49-55页 |
| 4.2.2 Fantasy Themes of "Think Different" | 第55-68页 |
| 4.2.3 Rhetorical Vision of "Think Different" | 第68-73页 |
| Chapter Five Conclusion | 第73-76页 |
| 5.1 Critical Findings | 第73-74页 |
| 5.2 Limitations and Implications | 第74-76页 |
| Bibliography | 第76-82页 |
| Papers Published During the Study for M. A. Degree | 第82页 |
