| Abstract | 第4-5页 |
| 摘要 | 第6-9页 |
| Chapter One Introduction | 第9-14页 |
| 1.1 Research Background | 第9-10页 |
| 1.2 Research Questions | 第10-11页 |
| 1.3 Research Significance | 第11-12页 |
| 1.4 Thesis Organization | 第12-14页 |
| Chapter Two Literature Review | 第14-21页 |
| 2.1 Multimodal Discourse Researches from Systemic-functional Perspective | 第14-18页 |
| 2.2 Multimodal Discourse Researches from Cognitive Perspective | 第18-21页 |
| Chapter Three Theoretical Framework | 第21-33页 |
| 3.1 Halliday’s Systemic-functional Grammar and Social Semiotic Thoughts | 第21-23页 |
| 3.2 Kress and van Leeuwen’s Visual Grammar | 第23-33页 |
| 3.2.1 Representational Meaning | 第25-27页 |
| 3.2.2 Interactive Meaning | 第27-30页 |
| 3.2.3 Compositional Meaning | 第30-33页 |
| Chapter Four Research Methodology | 第33-35页 |
| 4.1 Data Collection | 第33-34页 |
| 4.2 Research Methods | 第34-35页 |
| Chapter Five Data Analysis and Discussion | 第35-57页 |
| 5.1 Meaning Construction in Chinese Anti-smoking Public Service Posters | 第35-53页 |
| 5.1.1 Construction of Representational Meaning | 第35-42页 |
| 5.1.2 Construction of Interactive Meaning | 第42-49页 |
| 5.1.3 Construction of Compositional Meaning | 第49-53页 |
| 5.2 Interaction between Verbal Text and Visual Image | 第53-57页 |
| 5.2.1 Verbal-visual Interaction in the Form of Elaboration | 第53-54页 |
| 5.2.2 Verbal-visual Interaction in the Form of Extension | 第54-57页 |
| Chapter Six Conclusion | 第57-61页 |
| 6.1 Major Findings | 第57-59页 |
| 6.2 Implications of this Study | 第59-60页 |
| 6.3 Limitations of this Study and Suggestions for Further Study | 第60-61页 |
| References | 第61-64页 |
| Appendix | 第64-67页 |
| Acknowledgements | 第67页 |
