| List of Figures and Tables | 第1-7页 |
| 摘要 | 第7-8页 |
| ABSTRACT | 第8-10页 |
| CHAPTER ONE INTRODUCTION | 第10-14页 |
| ·RESEARCH BACKGROUND | 第10-11页 |
| ·SIGNIFICANCE OF THE STUDY | 第11-12页 |
| ·DATA COLLECTION AND RESEARCH METHODOLOGY | 第12-13页 |
| ·ORGANIZATION OF THE THESIS | 第13-14页 |
| CHAPTER TWO LITERATURE REVIEW | 第14-22页 |
| ·APPLICATION OF SFG TO THE STUDY OF INTERPERSONAL MEANING OF DISCOURSE | 第14-16页 |
| ·DIFFERENT INTERPRETATIONS OF INTERPERSONAL MEANING | 第16-18页 |
| ·STUDIES ON REALIZATION OF THE INTERPERSONAL MEANING OF ADVERTISING TEXTS | 第18-20页 |
| ·SUMMARY | 第20-22页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第22-34页 |
| ·HALLIDAY's METAFUNCTION AND CONCEPTUAL FRAMEWORK | 第22-23页 |
| ·A THEORETICAL FRAMEWORK FOR THE PRESENT RESEARCH | 第23-32页 |
| ·Mood systems | 第23-27页 |
| ·Speech roles and speech functions | 第24-26页 |
| ·Typical mood structures of four basic functions | 第26-27页 |
| ·Modality | 第27-29页 |
| ·Halliday's viewpoint on modality | 第27-29页 |
| ·The realizatiin of modality in interpersonal meaning | 第29页 |
| ·Evaluation | 第29-32页 |
| ·Definition of evaluation | 第29-30页 |
| ·Parameters of evaluation | 第30-31页 |
| ·Functions of evaluatior | 第31-32页 |
| ·SUMMARY | 第32-34页 |
| CHAPTER FOUR A COMPARATIVE STUDY OF DISCOURSE PATTERN | 第34-40页 |
| ·DISCOURSE PATTERN OF COSMEtic ADVERTISING TEXTS | 第34-35页 |
| ·ILLUSTRATION OF DISCOURSE PATTERN | 第35-37页 |
| ·CLASSIFICATION OF COSMETIC ADVERTISING TEXTS | 第37-39页 |
| ·A COMPARATIVE ANALYSIS OF DISCOURSE PATTERN | 第39页 |
| ·SUMMARY | 第39-40页 |
| CHAPTER FIVE A COMPARIVE STUDY OF REALIZATION OF THE INTERPERSONALMEANING IN COSMETIC ADVERTISING TEXTS | 第40-68页 |
| ·MOOD IN COSMETIC ADVERTISING TEXTS | 第40-53页 |
| ·Mood in Chinese cosmetic advertising texts | 第41-47页 |
| ·Distribution and frequency of three mood structures | 第41-42页 |
| ·Information-giving | 第42-45页 |
| ·Action-demanding | 第45-47页 |
| ·Mood in English cosmetic advertising texts | 第47-52页 |
| ·Distribution and frequency of three mood structures | 第47-48页 |
| ·Information-giving | 第48-51页 |
| ·Action-demanding | 第51-52页 |
| ·A comparative analysis of mood | 第52-53页 |
| ·MODALITY IN COSMETIC ADVERTISING TEXTS | 第53-59页 |
| ·Modality in Chinese cosmetic advertising texts | 第53-56页 |
| ·Modalization analysis | 第53-55页 |
| ·Modulation analysis | 第55-56页 |
| ·Modality in English cosmetic advertising texts | 第56-58页 |
| ·Modalization analysis | 第56-57页 |
| ·Modulation analysis | 第57-58页 |
| ·A comparative analysis of modality | 第58-59页 |
| ·EVALUATION IN COSMETIC ADVERTISING TEXTS | 第59-65页 |
| ·Evaluation in Chinese cosmetic advertising texts | 第59-62页 |
| ·Adjectives | 第59-60页 |
| ·Adverbs | 第60-61页 |
| ·Verbs | 第61-62页 |
| ·Evaluation in English cosmetic advertising texts | 第62-64页 |
| ·Adjectives | 第62页 |
| ·Adverbs | 第62-63页 |
| ·Verbs | 第63-64页 |
| ·A Comparative analysis of evaluation | 第64-65页 |
| ·A COMPARATIVE ANALYSIS OF PROMOTING APPROACHES | 第65-66页 |
| ·SUMMARY | 第66-68页 |
| CNAPTER SIX CONCLUSION | 第68-72页 |
| REFERENCES | 第72-76页 |
| Acknowledgements | 第76-78页 |
| APPENDICES | 第78-92页 |
| APPENDIX 1: SAMPLE TEXTS OF CHINESE COSMETIC ADVERTISING | 第78-85页 |
| APPENDIX 2: SAMPLE TEXTS OF ENGLISH COSMETIC ADVERTISING | 第85-92页 |
