| 摘要 | 第5-6页 |
| Abstract | 第6-7页 |
| Contents | 第8-10页 |
| Chapter 1 Introduction | 第10-16页 |
| 1.1 Background of the research | 第10-11页 |
| 1.2 Purposes and significance of the research | 第11-13页 |
| 1.3 Structure of the thesis | 第13-16页 |
| Chapter 2 Literature Review | 第16-26页 |
| 2.1 Studies on modesty abroad | 第16-19页 |
| 2.2 Studies on modesty at home | 第19-24页 |
| 2.3 Summary | 第24-26页 |
| Chapter 3 Research Design | 第26-36页 |
| 3.1 Theoretical frame | 第26-29页 |
| 3.2 Research questions | 第29页 |
| 3.3 Methodology | 第29-36页 |
| 3.3.1 Contrastive analysis | 第30-31页 |
| 3.3.2 The source of the data | 第31-33页 |
| 3.3.3 The process of collecting data | 第33-34页 |
| 3.3.4 The credibility of the data | 第34-36页 |
| Chapter 4 Analysis and Discussion | 第36-64页 |
| 4.1 Different manifestations of modesty in English and Chinese | 第36-52页 |
| 4.1.1 Self-denigrating and respecting others V.S. respecting others without self-denigrating | 第36-41页 |
| 4.1.2 Achievements declining V.S. indirect acceptation | 第41-44页 |
| 4.1.3 Against quality maxim V.S. following quality maxim | 第44-48页 |
| 4.1.4 Using respectful and modest terms V.S. using equal expression | 第48-52页 |
| 4.2 Reasons for different manifestations of modesty in English and Chinese | 第52-59页 |
| 4.2.1 Different traditional concepts: Confucianism V.S. Christianity | 第52-54页 |
| 4.2.2 Different culture values: Collectivism V.S. Individualism | 第54-56页 |
| 4.2.3 Different politeness principle: modesty maxim V.S. agreement maxim | 第56-58页 |
| 4.2.4 Different hierarchical systems: high power distance V.S. low power distance | 第58-59页 |
| 4.3 Principles and strategies to express modesty effectively in cross-cultural communication | 第59-64页 |
| 4.3.1 Elevating after depreciating to avoid excessive modesty | 第60-61页 |
| 4.3.2 Downsizing and accepting compliments moderately | 第61-62页 |
| 4.3.3 Integrating self-modesty and self-mockery | 第62-64页 |
| Chapter 5 Conclusion | 第64-68页 |
| 5.1 Main findings | 第64-66页 |
| 5.2 Limitations of the present study | 第66-67页 |
| 5.3 Suggestions for the future study | 第67-68页 |
| References | 第68-72页 |
| AppendixⅠ | 第72-76页 |
| Appendix Ⅱ | 第76-80页 |
| Acknowledgements | 第80-82页 |
| 作者简介 | 第82页 |
