| 中文摘要 | 第1-3页 |
| Abstract | 第3-4页 |
| 中文文摘 | 第4-7页 |
| Introduction | 第7-11页 |
| Chapter One Review on the Scholarship of E-neologism | 第11-23页 |
| ·Analysis on E-neologism | 第11-17页 |
| ·Current research on E-neologism | 第17-23页 |
| Chapter Two Encountering Rhetoric | 第23-31页 |
| ·An Overview of Rhetoric | 第23-27页 |
| ·Relevant concepts on Rhetoric | 第27-31页 |
| Chapter Three Rhetoric's Role in the Invention of E-neologism | 第31-39页 |
| ·Rhetorical Conditions for the invention of the new discourse | 第31-32页 |
| ·Rhetorical situation in the New Media era | 第32-36页 |
| ·Rhetor's role in the generation of E-neologisms | 第36-39页 |
| Chapter Four Rhetorical Mechanisms in the Popularization of E-neologism | 第39-49页 |
| ·Analysis on the new functions of the Internet | 第39-41页 |
| ·The component of the Internet users | 第41-44页 |
| ·The exploitation of the figures of speech | 第44-47页 |
| ·Acceptance by the social community | 第47-49页 |
| Chapter Five Social Responses to E-neologism | 第49-53页 |
| ·Analysis on different attitudes on E-neologism | 第49-50页 |
| ·Rhetorical functions of E-neologism | 第50-51页 |
| ·The right attitude towards E-neologism | 第51-53页 |
| Conclusion | 第53-55页 |
| References | 第55-59页 |
| 攻读学位期间承担的科研任务与主要成果 | 第59-61页 |
| Acknowledgement | 第61-62页 |
