| 摘要 | 第1-5页 |
| Abstract | 第5-8页 |
| Chapter 1 Introduction | 第8-12页 |
| ·A General Description of the Study | 第8-9页 |
| ·Purposes and Importance of the Study | 第9页 |
| ·Methodology and Data Collection | 第9-10页 |
| ·Organization of the Thesis | 第10-12页 |
| Chapter 2 A Brief Introduction to Advertising | 第12-19页 |
| ·Definitions and Features of Advertising | 第12-13页 |
| ·Classifications of Advertising | 第13页 |
| ·Functions of Advertising | 第13-14页 |
| ·Previous Studies on Advertising Language | 第14-17页 |
| ·Previous Studies on Advertising Language at Home | 第14-15页 |
| ·Previous Studies on Advertising Language Abroad | 第15-17页 |
| ·Summary | 第17-19页 |
| Chapter 3 A General Survey of Iconicity | 第19-25页 |
| ·The Definitions of Iconicity | 第19-20页 |
| ·Classification of Iconicity | 第20-23页 |
| ·Peirce’s Classification about Sign | 第20-21页 |
| ·Classifications of Iconicity | 第21-23页 |
| ·Categories of Iconicity in Advertising Language | 第23-24页 |
| ·Previous Studies on Iconicity | 第24页 |
| ·Summary | 第24-25页 |
| Chapter 4 Imagic Iconiciy in Advertising Language | 第25-37页 |
| ·Phonological Iconicity | 第25-30页 |
| ·Definition and Classification of Phonological Iconicity | 第25-26页 |
| ·Direct Phonological Iconicity in Advertising Language | 第26-28页 |
| ·Indirect Phonological Iconicity | 第28-30页 |
| ·Graphological Iconicity in Advertising Language | 第30-36页 |
| ·Definition of Graphological Iconicity | 第30页 |
| ·Graphological Iconicity in Advertising Language | 第30-36页 |
| ·Summary | 第36-37页 |
| Chapter 5 Diagrammatic Iconicity in Advertising Language | 第37-54页 |
| ·Sequencing Iconicity in Advertising Language | 第37-42页 |
| ·The Temporal Principle of Sequencing Iconicity | 第37-40页 |
| ·The Spatial Principle of Sequencing Iconicity | 第40-41页 |
| ·Inversion | 第41-42页 |
| ·Summary | 第42页 |
| ·Quantity Iconicity in Advertising Language | 第42-50页 |
| ·Repetition | 第43-47页 |
| ·Parallelism | 第47-48页 |
| ·Complex Sentence | 第48页 |
| ·Elliptical Sentences | 第48-49页 |
| ·Summary | 第49-50页 |
| ·Symmetrical Iconicity in Advertising Language | 第50-53页 |
| ·Symmetrical Iconicity in Chiasmus | 第51-52页 |
| ·Symmetrical Iconicity in Antithesis | 第52-53页 |
| ·Summary | 第53-54页 |
| Chapter 6 Conclusion | 第54-56页 |
| References | 第56-59页 |
| 攻读硕士学位期间取得的学术成果 | 第59-60页 |
| Acknowledgements | 第60页 |
