| Abstract | 第1-9页 |
| 摘要 | 第9-10页 |
| Introduction | 第10-14页 |
| ·Background of the Study | 第10-12页 |
| ·Objectives of the Study | 第12页 |
| ·Data Collection and Methodology | 第12-13页 |
| ·Organization of the Thesis | 第13-14页 |
| Chapter One Literature Review | 第14-25页 |
| ·An Overview of Intertextuality | 第14-20页 |
| ·The Origins and Development of Intertextuality | 第14-17页 |
| ·Previous Studies on Intertextual Analysis | 第17-20页 |
| ·An Overview of Advertising Discourse | 第20-22页 |
| ·Features and Functions of Advertising Discourse | 第20-21页 |
| ·Previous Analysis of Advertising Discourse | 第21-22页 |
| ·The Significance of Intertextual Analysis of Advertising Discourse | 第22-25页 |
| Chapter Two Theoretical Framework | 第25-30页 |
| ·Tpyes of Intertextuality | 第25-27页 |
| ·Theoretical Framework for Intertextual Analysis of Advertising Discourse | 第27-30页 |
| ·Specific Intertextuality | 第27-28页 |
| ·Generic Intertextuality | 第28-29页 |
| ·Media Intertextuality | 第29页 |
| ·Cultural Intertextuality | 第29-30页 |
| Chapter Three Data Analysis and Discussion | 第30-66页 |
| ·Forms of Intertextuality in Food Advertisements | 第31-58页 |
| ·Specific Intertextual Analysis | 第32-48页 |
| ·Quotation | 第32-38页 |
| ·Allusion | 第38-43页 |
| ·Parody | 第43-48页 |
| ·Generic Intertextual Analysis | 第48-51页 |
| ·Media Intertextual Analysis | 第51-54页 |
| ·Cultural Intertextual Analysis | 第54-58页 |
| ·Similarities and Differences Between Intertextuality in Chinese and English Food Advertisements | 第58-62页 |
| ·Functions of Intertextuality in Food Advertisements | 第62-66页 |
| ·Arousing the Interest of Readers | 第62-63页 |
| ·Increasing the Value of Memory | 第63-64页 |
| ·Enhancing the Power of Persuasion | 第64页 |
| ·Adding to the Quality of Artistry | 第64-66页 |
| Chapter Four Major Findings and Implications | 第66-72页 |
| ·Major Findings | 第66-68页 |
| ·Implications | 第68-70页 |
| ·Theoretical Implications | 第68-69页 |
| ·Practical Implications | 第69-70页 |
| ·Limitations and Suggestions for Future Research | 第70-72页 |
| Conclusion | 第72-73页 |
| Bibliography | 第73-76页 |
| Appendix | 第76-83页 |
| Acknowledgements | 第83页 |
