| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| Chapter 1 Introduction | 第10-14页 |
| ·Research Background | 第10-11页 |
| ·Purpose and Significance | 第11-12页 |
| ·The Structure of the Thesis | 第12-14页 |
| Chapter 2 Literature Review | 第14-22页 |
| ·Literature Review of advertisement Language | 第14-19页 |
| ·Definition and Nature of Advertisement | 第15-17页 |
| ·Classification of Advertisement | 第17页 |
| ·Previous Non-Adaptive Study of Advertisement | 第17-19页 |
| ·Previous Study on Debit Card advertisement | 第19-22页 |
| ·Current Study of Financial advertisement | 第19-20页 |
| ·Current Study of Debit Card Advertisement | 第20-22页 |
| Chapter 3 Theoretical Framework | 第22-30页 |
| ·The Contextual Adaption Theory of Verschueren | 第22-28页 |
| ·Language as a Process of Making Choices | 第23页 |
| ·Three Properties of Language | 第23-25页 |
| ·Four Angles of Investigation | 第25-28页 |
| ·Previous Studies on Contextual Adaption Theory | 第28-29页 |
| ·Adaptation Theory and advertisement Language | 第29-30页 |
| Chapter 4 Adaptive Analysis of Debit Card of Foreign-funded and Domestic Banks | 第30-65页 |
| ·Introduction of Debit Card | 第30-49页 |
| ·The Debit Card China Construction Bank(CCB) | 第31-38页 |
| ·Debit Card of Bank of Chengdu(BOCD) | 第38-43页 |
| ·Debit Card of Citibank | 第43-49页 |
| ·Application of Contextual Adaption Theory of Debit Card advertisement | 第49-64页 |
| ·Contextual Adaption in Debit Card advertisement language | 第49-55页 |
| ·Adaption to Communicative Context | 第55-62页 |
| ·Adaption to Physical World | 第62-64页 |
| ·Summary | 第64-65页 |
| Chapter 5 Conclusion | 第65-68页 |
| ·Application: How to Promote the Issue of Debit Card through Financial Advertisement | 第65-66页 |
| ·Research Findings and Limitations | 第66-67页 |
| ·Suggestions for Further Study | 第67-68页 |
| Bibliography | 第68-70页 |
| Acknowledgements | 第70-71页 |
| 在读期间科研成果目录 | 第71页 |
