| 中文摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| Chapter One Introduction | 第11-16页 |
| ·Research Background | 第11-13页 |
| ·Aims and Possible Significance of the Study | 第13-14页 |
| ·The Structure of the Thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-31页 |
| ·Recent studies on Intercultural Pragmatic Failure both at Home and Abroad | 第16-21页 |
| ·Definitions of Pragmatic Failure | 第16-18页 |
| ·Types of Intercultural Pragmatic Failure | 第18-19页 |
| ·Other Related Studies both at Home and Abroad | 第19-21页 |
| ·An Overview of Business English Teaching | 第21-25页 |
| ·Development of Business English Teaching both at Home and Abroad | 第22-23页 |
| ·Problems in Business English Teaching in China | 第23-25页 |
| ·An Overview of Culture Teaching | 第25-31页 |
| ·Development of Culture Teaching Abroad | 第25-27页 |
| ·Development of Culture Teaching at Home | 第27-31页 |
| Chapter Three Theoretical Framework | 第31-40页 |
| ·Pragmatic Competence & Communicative Competence | 第31-35页 |
| ·Pragmatic Competence | 第32-33页 |
| ·Communicative Competence | 第33页 |
| ·The Relationship Between Pragmatic Competence and Communicative | 第33-34页 |
| Competence | 第34-35页 |
| ·Pragmatic Failure | 第35-40页 |
| ·Pragmalinguistic Failure | 第36-37页 |
| ·Sociopragmatic Failure | 第37-38页 |
| ·Pragmabehavioral Failure | 第38-40页 |
| Chapter Four Research Design | 第40-46页 |
| ·Research Questions | 第40-41页 |
| ·Subjects | 第41-42页 |
| ·Data Collection | 第42-46页 |
| ·Instruments | 第42-43页 |
| ·Pragmatic Competence Test | 第43-44页 |
| ·Questionnaire | 第44页 |
| ·Interview | 第44-46页 |
| Chapter Five Results and Analysis | 第46-85页 |
| ·Data Analysis | 第46-64页 |
| ·Data Analysis on the Results of Intercultural Pragmatic Competence Test | 第46-59页 |
| ·Data Analysis on the Results of Questionnaire | 第59-63页 |
| ·Data Analysis on the Results of Interview | 第63-64页 |
| ·Pragmatic Failures Students Commit in the Test | 第64-71页 |
| ·Pragmatic Failure in Verbal Communication | 第65-67页 |
| ·Pragmatic Failure in Non-verbal Communication | 第67-71页 |
| ·Causes of Pragmatic Failure in Intercultural Communication | 第71-79页 |
| ·Improper Cultural Transfer | 第71-72页 |
| ·Different Cultural Values and Norms | 第72-75页 |
| ·Different Cultural Connotations | 第75-76页 |
| ·Cultural Stereotype | 第76-77页 |
| ·Improper Teaching Methods and Unqualified Teachers | 第77-79页 |
| ·Implications:Ways to Avoid or Reduce Pragmatic Failure | 第79-85页 |
| ·Enhancing Students' Cultural Awareness in Business English Teaching69 | 第79-81页 |
| ·Integrating Business English Teaching with Culture | 第81-85页 |
| Chapter Six Conclusion | 第85-88页 |
| ·Major Findings | 第85-86页 |
| ·Limitations and Suggestions for Further Research | 第86-88页 |
| Bibliography | 第88-94页 |
| Appendix 1 | 第94-98页 |
| Appendix 2 | 第98-101页 |
| Appendix 3 | 第101-106页 |
| Acknowledgements | 第106-107页 |
| 在读期间科研成果目录 | 第107页 |
