| Acknowledgements | 第1-5页 |
| Abstract in Chinese | 第5-7页 |
| Abstract in English | 第7-11页 |
| Chapter 1 Introduction | 第11-19页 |
| ·Definition of deixis | 第11-12页 |
| ·Classification of deixis | 第12-15页 |
| ·Deixis in advertising language | 第15-16页 |
| ·Significance of the research | 第16-17页 |
| ·Structure of the thesis | 第17-19页 |
| Chapter 2 Researches on Proximity and Advertising Language | 第19-27页 |
| ·Researches on proximity of deixis | 第19-23页 |
| ·Stephen C.Levinson (2001) | 第19-20页 |
| ·John Lyons (1977) | 第20-21页 |
| ·George Yule (1996) | 第21-22页 |
| ·Other researches on proximity | 第22-23页 |
| ·Researches on advertising English | 第23-26页 |
| ·Definition and classification of advertising | 第23-24页 |
| ·Previous researches on advertising English | 第24-26页 |
| ·Hypothesis | 第26-27页 |
| Chapter 3 Proximity in Deixis | 第27-36页 |
| ·Proximity and person deixis | 第27-30页 |
| ·Proximity and spatial deixis | 第30-31页 |
| ·Proximity and temporal deixis | 第31-33页 |
| ·Proximity and discourse deixis | 第33-36页 |
| Chapter4 Data Collection and Methodology | 第36-43页 |
| ·Principles in data collection | 第36-38页 |
| ·Sources and methodology | 第38-39页 |
| ·Distribution of deictic terms in advertising English | 第39-43页 |
| Chapter 5 Data Analysis on the Distribution of Deixis | 第43-59页 |
| ·Person deixis in advertising English | 第43-50页 |
| ·Addressee-centered advertising discourse | 第43-45页 |
| ·Analysis of you in advertising English | 第45-47页 |
| ·Analysis of we in advertising English | 第47-49页 |
| ·Analysis of I in advertising English | 第49-50页 |
| ·Spatial deixis in advertising English | 第50-53页 |
| ·Temporal deixis in advertising English | 第53-56页 |
| ·Analysis of this and that in advertising English | 第56-59页 |
| Chapter 6 Conclusions | 第59-61页 |
| Bibliography | 第61-64页 |
