| Acknowledgements | 第1-5页 |
| Abstract | 第5-10页 |
| 摘要 | 第10-13页 |
| List of Figures | 第13-14页 |
| List of Tables | 第14-19页 |
| Part One Overview | 第19-68页 |
| Chapter 1 Introduction: the Problem Preliminaries | 第19-40页 |
| ·Origins and Objectives of the Present Study | 第19-20页 |
| ·Resources, Data Rationale and Terminology in the Present Study | 第20-35页 |
| ·Persuasion in the Sense of Rhetoric, Genre and Linguistics | 第20-24页 |
| ·A Genre-Based View of Discourse Analysis and the Promotional Genre Colony | 第24-28页 |
| ·Rhetorical Persuasion as a Socio-Semiotic Discourse Act | 第28-30页 |
| ·Evaluation as a Functional Language Phenomenon | 第30-33页 |
| ·A Local Grammar | 第33-35页 |
| ·Methodology: A Discourse Analytic Approach Combined with Corpus-based Studies of the Functioning of Language | 第35-37页 |
| ·The Organization of This Dissertation | 第37-40页 |
| Chapter 2 Literature Review (I): Positioning the Study in an Interdisciplinary Landscape | 第40-57页 |
| ·Burkology: Unending Conversation and Application | 第40-43页 |
| ·Persuasion as Genre | 第43-47页 |
| ·Persuasion as Evaluation | 第47-57页 |
| Chapter 3 Literature Review (II): Paradigm of Persuasion in Classical Rhetoric | 第57-68页 |
| ·Lead-In Overview | 第57-58页 |
| ·The Canons of Persuasion | 第58-63页 |
| ·The Parts of a Persuasive Speech | 第63-66页 |
| ·The Three Styles in Persuasion | 第66-68页 |
| Part Two Theoretical Rationale Construction | 第68-133页 |
| Chapter 4 Beyond Deconstruction: Analyzing Socio-Semiotic Motives of Persuasion as Discourse Act | 第69-85页 |
| ·Introduction | 第69-71页 |
| ·Deconstructing the Dynamics of Motives in Persuasion as Discourse Act | 第71-77页 |
| ·A Burkean Perspective: Human’s Dual Relation to Symbolic Action and Symbolic System | 第71页 |
| ·The Dynamics of Pentad and Ratios in Persuasion | 第71-76页 |
| ·The Determination of Terministic Screens on Motives Appeal | 第76-77页 |
| ·Reconstructing the Socio-Semiotic Motives in Persuasion as Identification .. | 第77-83页 |
| ·Socio-Semiotic Motives in Persuasion as Identification | 第78-82页 |
| ·Identification: Beyond Traditional Persuasion | 第82-83页 |
| ·Conclusion | 第83-85页 |
| Chapter 5 Persuasive Interdiscursivity in the Promotional Genre Colony | 第85-105页 |
| ·Theoretical Foundations Scaffolding the Dynamics in Generic Operation | 第85-90页 |
| ·Four Perspectives on Language that Provide Orientation for Genre Studies | 第85-88页 |
| ·Genre--- Sites of the Centrifugal and Centripetal Forces at Work in Rhetorical Community | 第88-90页 |
| ·The Promotional Genre Colony: A Paradigm of Integration | 第90-96页 |
| ·Dynamics in Real World Discourse Challenging Stability in Genre Analysis | 第90-92页 |
| ·The Promotional Genre Colony: Assimilation and Colonization | 第92-96页 |
| ·Topology: An Interdiscursive Rationale Along Parameters | 第96-105页 |
| ·Topology: A Borrowed Methodology in Contrast to Typology | 第96-98页 |
| ·Interdiscursive Parameters Defining the Topology of the Promotional Genre Colony | 第98-105页 |
| Chapter 6 Appraisal: Inter-Subjective Evaluation in Action | 第105-124页 |
| ·Key Tenets in SFL Theory Underpinning Appraisal Theory | 第105-111页 |
| ·Language as Socio-Semiotic and Semantic Diversification | 第105-106页 |
| ·Modeling Language in Context | 第106-107页 |
| ·Stratification in Language and Context | 第107-109页 |
| ·Modeling Tenor and the Interpersonal | 第109-111页 |
| ·The Diachronic Evolution of Appraisal Theory | 第111页 |
| ·Key Aspects of Appraisal Theory | 第111-124页 |
| ·Attitude: Intersubjective Affectual Evaluation | 第113-117页 |
| ·Affect | 第113-114页 |
| ·Judgment | 第114-116页 |
| ·Appreciation | 第116-117页 |
| ·Engagement: Evaluation as Heteroglossic Interaction | 第117-121页 |
| ·Graduation: Evaluation as Scaling | 第121-124页 |
| Chapter 7 Persuasion: A Three-Dimensional Discourse Semantic Construction | 第124-133页 |
| ·Defining Persuasion as a Three-Dimensional Discourse Semantic Construction | 第124-130页 |
| ·Persuasion as a Grammar of Motives | 第125-127页 |
| ·Persuasion as a Generic Action | 第127-128页 |
| ·Persuasion as Evaluative Instantiation | 第128-130页 |
| ·Systemic, Functional and Socio-Cognitive Characteristics of Three-Dimensional Model of Persuasion | 第130-133页 |
| Part Three Grammar in Action | 第133-247页 |
| Chapter 8 A Persuasive Paradigm in Fundraising Letters as Macro-proposals | 第134-157页 |
| ·Introduction | 第134页 |
| ·The Persuasive Rationale of Fundraising Letters on Generic Discourse Semantic Level | 第134-140页 |
| ·Genre Status of Fund-Raising Letters | 第134-135页 |
| ·Interpersonal Stance of Fundraising Letters as Macro-Proposal Genre | 第135-137页 |
| ·Move Processing in Fundraising Letters | 第137-140页 |
| ·A Twofold Interpersonal Stance in Fundraising Letters as Macro-proposals | 第140页 |
| ·Analyzing the Local Grammar of Multi-Dimensional Persuasion in Fundraising Letters | 第140-154页 |
| ·Appraisal Enabling Intersubjective Identification | 第140-142页 |
| ·A Corpus Based Research on Attitude Resources Distributed in Moves of Fundraising Letters | 第142-143页 |
| ·Attitude: Instantiating and Scaffolding Persuasion as Three-dimensional in Fundraising Letters | 第143-154页 |
| ·Scene-Act Ratio Construction | 第144-148页 |
| ·Agent-Act Ratio Construction | 第148-150页 |
| ·The Expansion of “Agent”in Agent-Act Ratio | 第150-151页 |
| ·Construction of Purpose-Act Ratio and Agency-Act Ratio | 第151-154页 |
| ·Conclusion | 第154-157页 |
| Chapter 9 A Persuasive Paradigm in Macro-proposals Embedded with Macro-propositions | 第157-179页 |
| ·Introduction | 第157-158页 |
| ·Attitude in Macro-Proposition: Scaffolding and Instantiating Meta-Relations of Identification | 第158-170页 |
| ·Macro-Proposition: A Symbolic Action in the Construction of Persuasion as Identification | 第158-159页 |
| ·Generic Organization of a Macro-Proposition as Narrative | 第159-160页 |
| ·Attitude: Constructing Meta-Relations of Identification in Macro-proposition | 第160-170页 |
| ·Attitude in Macro-Proposition: Growth-Points of Generic Organizations | 第170-177页 |
| ·Preliminaries: Twofold Evaluation in Discourse | 第171-173页 |
| ·Problem-Solution Pattern: A General Generic Pattern of Persuasion Constructed by Attitude Choices | 第173-175页 |
| ·A Generic Text Matrix Grown from Attitude Choices in Macro-Proposition | 第175-176页 |
| ·Problem-Solution Pattern in Expansion: Recycling Operation | 第176-177页 |
| ·Conclusion | 第177-179页 |
| Chapter 10 A Persuasive Paradigm in RA Introductions as Macro-propositions | 第179-212页 |
| ·Introduction | 第179页 |
| ·RA introduction: Site of Disciplinary Persuasion | 第179-184页 |
| ·Academic Discourse as Persuasion in Disciplinary Rhetorical Communities | 第179-180页 |
| ·Disciplinary Persuasion in RA Introductions as Macro-propositions | 第180-182页 |
| ·Exploring Grammar of Persuasion in RA introductions | 第182-184页 |
| ·A Corpus Based Research on Attitude and Graduation in RA Introductions | 第184-198页 |
| ·Preferences of Inscribed Attitude in RA Introductions | 第185-189页 |
| ·Graduation: Aligning Readership through Positioning Academic Actions on Clines | 第189-198页 |
| ·Force: Intensifying Academic Qualities and Processes | 第190-191页 |
| ·Force: Quantifying Academic Entities | 第191-193页 |
| ·Focus: Scaling Authenticity and Specificity of Academic Entities | 第193-194页 |
| ·Focus: Scaling the Fulfillment of Academic Processes | 第194-195页 |
| ·Grading Non-Attitudinal Meanings to Evoke Attitude | 第195-198页 |
| ·Analyzing Multi-Dimensional Persuasion in RA Introductions | 第198-208页 |
| ·Scene-Act Ratio as Logos Appeal: Appraisals Instantiating Generic Discourse Semantics | 第198-206页 |
| ·Pentad Gestalt as Ethos Appeal: Disciplinary Persuasion Realized as Grammar of Motives | 第206-208页 |
| ·Conclusion | 第208-212页 |
| Chapter 11 A Persuasive Paradigm as Negotiating Identification in Disciplinary Heterroglossia | 第212-247页 |
| ·Introduction | 第212页 |
| ·Identification: Engaged in Heterroglossic Discursive Construction of Solidarity | 第212-216页 |
| ·An Engagement Framework in Disciplinary Persuasion | 第216-234页 |
| ·Monoglossia | 第216-218页 |
| ·Dialogic Expansion Construing Heteroglossia: Entertain | 第218-220页 |
| ·Dialogic Expansion Construing Heteroglossia: Attribution | 第220-225页 |
| ·Dialogic Contraction Construing Heteroglossia: Disclaim | 第225-229页 |
| ·Dialogic Contraction Construing Heteroglossia: Proclaim | 第229-234页 |
| ·A Case Study of Identification as Engagement in Disciplinary Heteroglossia | 第234-244页 |
| ·Conclusion | 第244-247页 |
| Part Four Epilogue | 第247-269页 |
| Chapter 12 Conclusions, Contributions and Directions for Further Research .. | 第247-269页 |
| ·Introduction | 第247页 |
| ·Major Research Findings | 第247-260页 |
| ·Persuasion: A Three-Dimensional Discourse Semantic Construction | 第248-251页 |
| ·Model in Actions | 第251-260页 |
| ·Attitude: Instantiating and Scaffolding Three-Dimensional Persuasion in Fundraising Letters as Macro-Proposals | 第251-254页 |
| ·Attitude: Instantiating Meta-Relations of Identification & Functioning as Growth-points of Generic Organization | 第254-255页 |
| ·Graduation: Instantiating and Scaffolding Three-Dimensional Persuasion in RA introductions as Macro-propositions | 第255-258页 |
| ·Identification in RA Introductions as Macro-propositions: Engagement in Negotiating Solidarity in Disciplinary Heteroglossia | 第258-260页 |
| ·General Contributions of This Study | 第260-267页 |
| ·Contributions to Interdisciplinary Theoretical Developments | 第260-265页 |
| ·Contributions to Pedagogy in ESP and EAP | 第265-267页 |
| ·Further Directions for Research | 第267-269页 |
| Appendix I | 第269-280页 |
| Appendix II | 第280-314页 |
| Bibliography | 第314-325页 |
