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新闻性广告的评价分析

Abstract第4-5页
摘要第6-12页
List of Abbreviations第12-15页
Chapter One Introduction第15-29页
    1.1 Research Background第15-19页
    1.2 Research Questions第19-22页
    1.3 Research Significance第22-24页
    1.4 Data第24-27页
    1.5 Organization of Present Thesis第27-29页
Chapter Two Literature Review第29-41页
    2.1 Previous Studies on Advertorials第29-36页
        2.1.1 Advertorials as a Type of Hybrid Genre第31-33页
        2.1.2 The Generic Complexity of Advertorials第33-36页
    2.2 Previous Analyses of Appraisal Resources in Hybrid Genre Texts第36-40页
    2.3 Summary第40-41页
Chapter Three Theoretical Foundation第41-56页
    3.1 Generic Structure Analysis第41-42页
    3.2 Appraisal Framework第42-54页
        3.2.1 Attitude第44-49页
            3.2.1.1 Affect第44-47页
            3.2.1.2 Judgement第47-49页
            3.2.1.3 Appreciation第49页
        3.2.2 Engagement第49-53页
        3.2.3 Graduation第53-54页
    3.3 Summary第54-56页
Chapter Four Results and Discussion第56-95页
    4.1 Generic Structure Analysis of Advertorials第56-69页
        4.1.1 Advertorials with Orbital Generic Structure第64-67页
        4.1.2 Advertorials with Deviated Generic Structure第67-69页
        4.1.3 Summary第69页
    4.2 Appraisal Analysis of Advertorials第69-92页
        4.2.1 Attitude第71-82页
            4.2.1.1 General Employment of Attitude in Advertorials第71-78页
            4.2.1.2 Attitude in Advertorials with Orbital Generic Structure andAdvertorials with Deviated Generic Structure第78-82页
        4.2.2 Engagement第82-86页
            4.2.2.1 General Employment of Engagement in Advertorials第82-84页
            4.2.2.2 Engagement in Advertorials with Orbital Generic Structure andAdvertorials with Deviated Generic Structure第84-86页
        4.2.3 Graduation第86-92页
            4.2.3.1 General Employment of Graduation in Advertorials第86-90页
            4.2.3.2 Graduation in Advertorials with Orbital Generic Structure andAdvertorials with Deviated Generic Structure第90-92页
    4.3 Summary第92-95页
Chapter Five Conclusion第95-99页
    5.1 Findings of Present Research第95-97页
    5.2 Contributions of Present Research第97-98页
    5.3 Limitations of Present Research第98-99页
References第99-105页
Acknowledgements第105页

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