| Abstract | 第4-5页 |
| 摘要 | 第6-12页 |
| List of Abbreviations | 第12-15页 |
| Chapter One Introduction | 第15-29页 |
| 1.1 Research Background | 第15-19页 |
| 1.2 Research Questions | 第19-22页 |
| 1.3 Research Significance | 第22-24页 |
| 1.4 Data | 第24-27页 |
| 1.5 Organization of Present Thesis | 第27-29页 |
| Chapter Two Literature Review | 第29-41页 |
| 2.1 Previous Studies on Advertorials | 第29-36页 |
| 2.1.1 Advertorials as a Type of Hybrid Genre | 第31-33页 |
| 2.1.2 The Generic Complexity of Advertorials | 第33-36页 |
| 2.2 Previous Analyses of Appraisal Resources in Hybrid Genre Texts | 第36-40页 |
| 2.3 Summary | 第40-41页 |
| Chapter Three Theoretical Foundation | 第41-56页 |
| 3.1 Generic Structure Analysis | 第41-42页 |
| 3.2 Appraisal Framework | 第42-54页 |
| 3.2.1 Attitude | 第44-49页 |
| 3.2.1.1 Affect | 第44-47页 |
| 3.2.1.2 Judgement | 第47-49页 |
| 3.2.1.3 Appreciation | 第49页 |
| 3.2.2 Engagement | 第49-53页 |
| 3.2.3 Graduation | 第53-54页 |
| 3.3 Summary | 第54-56页 |
| Chapter Four Results and Discussion | 第56-95页 |
| 4.1 Generic Structure Analysis of Advertorials | 第56-69页 |
| 4.1.1 Advertorials with Orbital Generic Structure | 第64-67页 |
| 4.1.2 Advertorials with Deviated Generic Structure | 第67-69页 |
| 4.1.3 Summary | 第69页 |
| 4.2 Appraisal Analysis of Advertorials | 第69-92页 |
| 4.2.1 Attitude | 第71-82页 |
| 4.2.1.1 General Employment of Attitude in Advertorials | 第71-78页 |
| 4.2.1.2 Attitude in Advertorials with Orbital Generic Structure andAdvertorials with Deviated Generic Structure | 第78-82页 |
| 4.2.2 Engagement | 第82-86页 |
| 4.2.2.1 General Employment of Engagement in Advertorials | 第82-84页 |
| 4.2.2.2 Engagement in Advertorials with Orbital Generic Structure andAdvertorials with Deviated Generic Structure | 第84-86页 |
| 4.2.3 Graduation | 第86-92页 |
| 4.2.3.1 General Employment of Graduation in Advertorials | 第86-90页 |
| 4.2.3.2 Graduation in Advertorials with Orbital Generic Structure andAdvertorials with Deviated Generic Structure | 第90-92页 |
| 4.3 Summary | 第92-95页 |
| Chapter Five Conclusion | 第95-99页 |
| 5.1 Findings of Present Research | 第95-97页 |
| 5.2 Contributions of Present Research | 第97-98页 |
| 5.3 Limitations of Present Research | 第98-99页 |
| References | 第99-105页 |
| Acknowledgements | 第105页 |
