| Abstract | 第2页 |
| 摘要 | 第4-5页 |
| 中文文摘 | 第5-10页 |
| Chapter One Introduction | 第10-14页 |
| 1.1 Research Background | 第10页 |
| 1.2 The Objective of the Research | 第10-11页 |
| 1.3 The Rationale of the Research | 第11-14页 |
| Chapter Two Literature Review | 第14-26页 |
| 2.1 Concept Definition | 第14-17页 |
| 2.2 Literature Review on Public Apologies Research at Home and Abroad | 第17-22页 |
| 2.3 Problems Existing in the Previous Studies at Home and Abroad | 第22-24页 |
| 2.4 The Perspective of the Present Study | 第24-26页 |
| Chapter Three Research Design | 第26-30页 |
| 3.1 Theoretical Basis | 第26-27页 |
| 3.2 Methodology and Data Collections | 第27-30页 |
| Chapter Four The Analysis of the Subject and Object of Micro-blog Apologies | 第30-44页 |
| 4.1 The Features of Image Crisis of Entertainment Celebrities | 第30-31页 |
| 4.2 The Audiences of Micro-blog Apologies | 第31-34页 |
| 4.3 Micro-blog as a Discourse Channel for Apologizing | 第34-38页 |
| 4.4 The Twofold Effects of Micro-blog Apologies for Image Restoration | 第38-44页 |
| Chapter Five The Basic Strategies of Micro-apologies Posted by EntertainmentCelebrities | 第44-76页 |
| 5.1 The Type of Image Crisis of Entertainment Celebrities | 第44-45页 |
| 5.2 Ways to Post Apologies | 第45-50页 |
| 5.3 The Analysis of Micro-blog Apologies Strategies | 第50-76页 |
| Chapter Six The Effect of Public Apologies Posted by Entertainment Celebrities | 第76-84页 |
| 6.1 The Design of Questionnaire | 第76页 |
| 6.2 The Result of Questionnaire Survey | 第76-78页 |
| 6.3 Analysis on Questionnaire Survey Result | 第78-80页 |
| 6.4 Suggestions for Image Restoration of Entertainment Celebrities | 第80-84页 |
| Chapter Seven Conclusion | 第84-86页 |
| 7.1 Major Findings and Implications | 第84-85页 |
| 7.2 Limitations and Suggestions for Further Study | 第85-86页 |
| Appendix | 第86-94页 |
| References | 第94-98页 |
| 攻读学位期间承担的科研任务与主要成果 | 第98-100页 |
| Acknowledgements | 第100-102页 |
| 个人简历 | 第102-106页 |
