| Abstract | 第1-5页 |
| 摘要 | 第5-8页 |
| Chapter One Introduction | 第8-11页 |
| Chapter Two C-E Tourism Advertisement Translation and Its Cultural Default | 第11-20页 |
| ·Cultural Default | 第11-15页 |
| ·Introduction to Cultural Default | 第11-12页 |
| ·Two Values of Cultural Default | 第12-14页 |
| ·Compensation for Cultural Default | 第14-15页 |
| ·C-E Tourism Advertisement Translation | 第15-17页 |
| ·Brief Introduction to Tourism Advertisement | 第15页 |
| ·Rudiments and Essentials of C-E Tourism Advertisement Translation | 第15-17页 |
| ·Cultural Default Elements in C-E Tourism Advertisement Translation | 第17-20页 |
| ·Traditional Beliefs | 第17-18页 |
| ·Social Conventions | 第18页 |
| ·Historical Contexts | 第18-20页 |
| Chapter Three Reception Theory and Its Application to Compensation for Cultural Default in C-E Tourism Advertisement Translation | 第20-25页 |
| ·Reception Theory | 第20-21页 |
| ·Understanding Translation in Light of Reception Theory | 第21-22页 |
| ·Application of Reception Theory to Compensation for Cultural Default | 第22-25页 |
| ·Reader’s Role and Status | 第22-23页 |
| ·Fusion of Expectation Horizons | 第23-25页 |
| Chapter Four Principles of Compensation for Cultural Default in C-E Tourism Advertisement Translation | 第25-33页 |
| ·Problems of Cultural Default in C-E Tourism Advertisement Translation | 第25-27页 |
| ·Loss of Associative Meaning | 第25页 |
| ·Loss of Image | 第25-26页 |
| ·Loss of National Character | 第26-27页 |
| ·Principles of Compensation for Cultural Default | 第27-33页 |
| ·General Translation Principles | 第27页 |
| ·Principles in Line with Reception Theory | 第27-33页 |
| Chapter Five Methods of Compensation for Cultural Default in C-E Tourism Advertisement Translation | 第33-41页 |
| ·Method of Annotation | 第33-35页 |
| ·Enabling the TL Consumer to Obtain the Joviality of Aesthetic Values of the SL Tourism Advertisement | 第33-35页 |
| ·Enabling the TL Consumer to Obtain the Joviality of Cultural Exploration of the SL Tourism Advertisement | 第35页 |
| ·Method of Contextual Amplification | 第35-37页 |
| ·Enabling the TL Consumer to Obtain the Joviality of Aesthetic Values of the SL Tourism Advertisement | 第36页 |
| ·Enabling the TL Consumer to Obtain the Joviality of Cultural Exploration of SL Tourism Advertisement | 第36-37页 |
| ·Other Methods to Handle Cultural Default | 第37-41页 |
| ·Adaptation | 第37-38页 |
| ·Shift of Expression | 第38-39页 |
| ·Abridgement | 第39-41页 |
| Chapter Six Conclusion | 第41-43页 |
| Bibliography | 第43-46页 |
| 发表论文及参加科研情况说明 | 第46-47页 |
| Acknowledgements | 第47-48页 |
