| 摘要 | 第1-4页 |
| Abstract | 第4-6页 |
| 目录 | 第6-8页 |
| Chapter One Instructions | 第8-16页 |
| ·Research Background | 第8-10页 |
| ·Research Significance | 第10-11页 |
| ·Research Status | 第11-12页 |
| ·Research Methods | 第12-13页 |
| ·Research Framework | 第13-16页 |
| Chapter Two Literature Review | 第16-26页 |
| ·Concept | 第16-19页 |
| ·Concept and Characteristic of Chinese Catchwords | 第16-17页 |
| ·Origin, Concept and Characteristics of Meme | 第17-19页 |
| ·Research on Catchwords | 第19-21页 |
| ·Research on Cause of Catchwords | 第19-20页 |
| ·Research on Catchwords Evolution | 第20-21页 |
| ·Research Field of Memetics | 第21-26页 |
| ·Memetics and Linguistics Research | 第21-23页 |
| ·Memetics and Cultural Studies | 第23页 |
| ·Memetics and Teaching Research | 第23-24页 |
| ·Memetics and Translation Research | 第24-26页 |
| Chapter Three Theoretical Analysis and Research Hypotheses | 第26-42页 |
| ·Theoretical Analysis | 第26-30页 |
| ·Mass Communication Theory | 第26-27页 |
| ·Pragmatic Basis of Chinese Catchwords Transmission | 第27-28页 |
| ·Social Psychology Basis of Catchwords Transmission | 第28-30页 |
| ·Theory of Behaviouristics | 第30页 |
| ·Life Cycle Theory of Catchwords Transmission | 第30-33页 |
| ·Hypotheses | 第33-42页 |
| Chapter Four Research Designs and Research Methodology | 第42-52页 |
| ·Origin of Catchword Memes and Collection | 第42-45页 |
| ·Questionnaire Design | 第45-47页 |
| ·Structure of Questionnaire | 第45页 |
| ·Design Principles of Questionnaire | 第45-46页 |
| ·Design Results | 第46-47页 |
| ·Research Objects | 第47页 |
| ·Reliability and Validity of Questionnaire | 第47-48页 |
| ·Collection of Questionnaires | 第48页 |
| ·Analytical Tools | 第48页 |
| ·Descriptive Statistics of the Samples | 第48-52页 |
| ·Statistics Distribution of Respondents‘Gender | 第48页 |
| ·Statistics Distribution of Respondents‘Age | 第48-49页 |
| ·Statistics Distribution of Respondents‘Education Background | 第49-50页 |
| ·Statistics Distribution of Respondents‘Profession | 第50页 |
| ·Statistics Distribution of Respondents‘Knowledge of Catchwords | 第50-51页 |
| ·Statistics Distribution on Respondents‘ Utilization Frequency of Catchwords | 第51-52页 |
| Chapter Five Empirical Analysis and Test | 第52-68页 |
| ·Stage of Assimilation in Life Cycle of Catchwords Transmission | 第52-57页 |
| ·Investigation Results at the Stage of Assimilation | 第52-55页 |
| ·Empirical Analysis | 第55-57页 |
| ·Stage of Retention in Life Cycle of Catchword Transmission | 第57-59页 |
| ·Investigation Results at the Stage of Retention | 第57-58页 |
| ·Empirical Analysis | 第58-59页 |
| ·Stage of Expression in Life Cycle of Catchword Transmission | 第59-63页 |
| ·Investigation Results at the Stage of Expression | 第59-62页 |
| ·Empirical Analysis | 第62-63页 |
| ·Stage of Transmission in Life Cycle of Catchword Transmission | 第63-68页 |
| ·Investigation Results at the Stage of Transmission | 第63-65页 |
| ·Empirical Analysis | 第65-68页 |
| Chapter Six Research Conclusion, Limitations and Outlooks | 第68-74页 |
| ·Research Conclusion | 第68-69页 |
| ·Research Innovations | 第69-70页 |
| ·Research Limitations | 第70-71页 |
| ·Outlooks | 第71-74页 |
| Acknowledgement | 第74-76页 |
| Reference List | 第76-80页 |
| Research Achievement | 第80-82页 |
| Appendix | 第82-86页 |
