| ACKNOWLEGEMENTS | 第1-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第6-8页 |
| CHAPTER ONE INTRODUCTION | 第8-13页 |
| ·Background and significance of the study | 第8-9页 |
| ·Hypotheses and research methodology | 第9-10页 |
| ·The organization of the thesis | 第10-13页 |
| CHAPTER TWO LITERATURE REVIEW | 第13-18页 |
| ·Public speaking studies: domestic and abroad | 第13-14页 |
| ·Discourse Analysis | 第14-15页 |
| ·Intercultural Communication | 第15-18页 |
| CHAPTER THREE DISCOURSE ANALYSIS ON THE LEXICAL LEVEL | 第18-29页 |
| ·Interpersonal identification in business speech | 第18-19页 |
| ·Identification in opening greetings and ending remarks | 第19-23页 |
| ·Identification in mood | 第23-26页 |
| ·Cultural origin of different identification in speech: “mianzi”- Face & Politeness | 第26-29页 |
| CHAPTER FOUR DISCOURSE ANALYSIS ON SENTENCE ORGANIZATION | 第29-38页 |
| ·Qualitative and quantitative study of cohesive devices | 第29-33页 |
| ·Structural characteristics of two languages: hypotaxis vs. parataxis | 第33-34页 |
| ·Chinese and Western Cultural dimension: mode of thinking | 第34-38页 |
| CHAPTER FIVE RHETORICAL STRATEGIES OF DEVELOPING DISCOURSE | 第38-47页 |
| ·Cultural differences in awareness of power relations in public speaking | 第38-39页 |
| ·Application of three rhetorical appeals in balancing power relations | 第39-43页 |
| ·Difference in application of logos | 第39-41页 |
| ·Difference in application of pathos | 第41-42页 |
| ·Difference in application of ethos | 第42-43页 |
| ·Quotation and idioms | 第43-47页 |
| CHAPTER SIX CONCLUSION | 第47-50页 |
| ·Conclusion | 第47-48页 |
| ·Limitation | 第48页 |
| ·Contribution to further research | 第48-50页 |
| REFERENCES | 第50-56页 |
| APPENDIX | 第56-59页 |
