| ACKNOWLEDGEMENTS | 第4-5页 |
| Abstract | 第5页 |
| 摘要 | 第6-7页 |
| List of Abbreciations | 第7-14页 |
| Chapter One: Introduction | 第14-17页 |
| 1.1 Background | 第14页 |
| 1.2 Significance | 第14-15页 |
| 1.3 Research Methodology | 第15页 |
| 1.4 Content and Framwork | 第15-17页 |
| Chapter Two: Literature Review | 第17-33页 |
| 2.1 Related Literature of CSR | 第17-20页 |
| 2.2 Related Literature of Market Positioning | 第20-26页 |
| 2.3 Domestic and Foreign Literature Overview of Positioning Theory | 第26-30页 |
| 2.4 Comments for Positioning Theory | 第30-33页 |
| Chapter Three: Case Description: W Company and CSR Audit Service Introduction | 第33-41页 |
| 3.1 W Company Profile | 第33-35页 |
| 3.2 W Company CSR audit department introduction | 第35-37页 |
| 3.3 Reasons to enter CSR audit service market | 第37-39页 |
| 3.4 W Company CSR audit service market situations and major problems | 第39-40页 |
| 3.5 Summary | 第40-41页 |
| Chapter Four: Case Analysis: W Company CSR Audit Service Market Segmentationand Target Market | 第41-54页 |
| 4.1 Chinese CSR Audit Service Development History and Competitive Situation | 第41-44页 |
| 4.2 CSR Audit Service Classification | 第44-46页 |
| 4.3 Major competitors analysis of W Company CSR audit service | 第46-47页 |
| 4.4 W Company CSR audit service target market selection and competitivestrategy | 第47-53页 |
| 4.5 Summary | 第53-54页 |
| Chapter Five: W Company CSR Audit Service Market Positioning Strategy | 第54-65页 |
| 5.1 W Company CSR audit service target customers | 第54-55页 |
| 5.2 W Company CSR audit service competitors advantages competitivenessanalysis | 第55-57页 |
| 5.3 W Company CSR audit service positioning strategies | 第57-60页 |
| 5.4 W Company CSR audit service positioning strategies implementation results | 第60-65页 |
| Chapter Six Conclusions and Prospects | 第65-66页 |
| 6.1 Main conclusions | 第65页 |
| 6.2 Reach direction in the future | 第65-66页 |
| REFERENCE | 第66-67页 |
