| 中文摘要 | 第1-3页 |
| Abstract | 第3-4页 |
| 中文文摘 | 第4-8页 |
| CONTENTS | 第8-10页 |
| Chapter 1 Introduction and Literature Review | 第10-14页 |
| Chapter Two An Overview of Rhetoric,the Functions of Rhetoric and JournalisticRhetoric | 第14-22页 |
| ·Defining Rhetoric | 第14-16页 |
| ·The Functions of Rhetoric and Journalistic Rhetoric | 第16-17页 |
| ·The Features of Journalistic Discourse | 第17-22页 |
| Chapter Three Xinhuanet | 第22-28页 |
| ·Brief Introduction to Xinhuanet | 第22-23页 |
| ·The Reasons to Choose Xinhuanet as the Research Target | 第23-24页 |
| ·Audience and the Analysis of Xinhuanet's Audience | 第24-28页 |
| Chapter Four The Ongoing "Rhetorical Battle" between Xinhuanet and theMainstream Western Media | 第28-40页 |
| ·Failure in Understanding "Self-effacement" | 第28-31页 |
| ·Failure in Adapting to the Audience | 第31-32页 |
| ·Failure in Cultivating a Favorable Ethos | 第32-34页 |
| ·The Attack from the Mainstream Western Media | 第34-37页 |
| ·Inattentiveness to the Principle that "Rhetoric is Responsive" | 第37-40页 |
| Chapter Five Xinhuanet's Performance in Reporting the 2008 WenchuanEarthquake | 第40-66页 |
| ·Adapting to Rhetorical Situation | 第40-41页 |
| ·Disaster and the Exigence for Disaster Report | 第41-45页 |
| ·Xinhuanet's Performance in Reporting the 2008 Wenchuan Earthquake | 第45-57页 |
| ·How Xinhuanet Dealt with the Controversies | 第57-66页 |
| Chapter Six Room and the Suggestions for Improvement | 第66-68页 |
| ·The Remaining Problems | 第66-67页 |
| ·Suggestions for Improvement | 第67-68页 |
| Chapter Seven Conclusion | 第68-70页 |
| References | 第70-74页 |
| 攻读学位期间承担的科研任务与主要成果 | 第74-76页 |
| Acknowledgement | 第76-78页 |
| 个人简历 | 第78-79页 |
