| 中文摘要 | 第1-7页 |
| Abstract | 第7-11页 |
| Chapter 1 Introduction | 第11-15页 |
| ·Purposes of the Study | 第11-12页 |
| ·Significance of the Study | 第12-13页 |
| ·Methodology and Data Collection | 第13页 |
| ·Organization of the Thesis | 第13-15页 |
| Chapter 2 Literature Review | 第15-19页 |
| ·The Researches on Advertising Discourse Analysis | 第15-16页 |
| ·The Researches on Multimodal Discourse Analysis Abroad and at Home | 第16-17页 |
| ·Present Problems of Multimodal Discourse Analysis of Advertisements | 第17-18页 |
| ·Summary | 第18-19页 |
| Chapter 3 Theoretical Framework for Analysis of Advertisements | 第19-39页 |
| ·The Social Semiotic Approach to Multimodal Discourse Analysis | 第19-21页 |
| ·The Relationship between SFG and Multimodal Discourse Analysis | 第19-20页 |
| ·Social Semiotics and the Visual Grammar | 第20-21页 |
| ·The Visual Grammar of Kress and Van Leeuwen | 第21-22页 |
| ·The Application of Visual Grammar to the Images of Advertisements | 第22-38页 |
| ·Representational Meaning of Ads | 第23-30页 |
| ·Interactive Meaning of Ads | 第30-35页 |
| ·Compositional Meaning of Ads | 第35-38页 |
| ·Summary | 第38-39页 |
| Chapter 4 Case Study | 第39-50页 |
| ·Introduction | 第39页 |
| ·The Advertisement for Citizen Eco-Drive Watch | 第39-49页 |
| ·Representational Meanings of the Visual and the Verbal | 第41-44页 |
| ·Interactive Meanings of the Visual and the Verbal | 第44-47页 |
| ·Compositional Meanings in the Image and the Verbal | 第47-49页 |
| ·Summary | 第49-50页 |
| Chapter 5 Conclusion | 第50-52页 |
| ·Major Findings of the Study | 第50-51页 |
| ·Limitations of the Study | 第51-52页 |
| References | 第52-55页 |
| Appendix | 第55-56页 |
| Acknowledgements | 第56页 |
