| Acknowledgements | 第1-6页 |
| Abstract | 第6-7页 |
| 摘要 | 第7-10页 |
| Lists of Tables | 第10-11页 |
| Chapter Ⅰ Introduction | 第11-20页 |
| ·Prologue Part | 第11-13页 |
| ·Prologue Part | 第13-15页 |
| ·Relevance to Intercultural Communication | 第15-17页 |
| ·Significance of the Paper and Research Questions | 第17-20页 |
| Chapter Ⅱ Literature Review | 第20-38页 |
| ·An Overview of this Chapter | 第20-21页 |
| ·Previous Studies on Women of 1930s Shanghai | 第21-30页 |
| ·Shanghai Women in Contemporary Shanghai | 第30-32页 |
| ·Previous Studies on Nostalgia and Revival | 第32-36页 |
| ·Interaction between Visual Culture and Society | 第36-38页 |
| Chapter Ⅲ Rationale and Research Methodology | 第38-47页 |
| ·Overview and Rationale | 第38-40页 |
| ·Representation and Development of Semiotics | 第40-44页 |
| ·Power and Body | 第44-47页 |
| Chapter Ⅳ Data Analysis and Findings | 第47-63页 |
| ·The Signified of Women’s Body in the 1930s Shanghai Vive’s Advertisemen | 第47-53页 |
| ·Fashion in 1930s Shanghai and Visual Representation of Qi Pao (旗袍) | 第47-49页 |
| ·The Signified of Women’s Body in the 1930s Shanghai Vive: Semiotic Analysis of the 1930s Advertisement | 第49-53页 |
| ·The Emergence Mechanism of Shanghai Nostalgia | 第53-56页 |
| ·Memory Market in Contemporary Shanghai | 第53-56页 |
| ·Semiotic Analysis of the Contemporary Shanghi Vive’s Advertisement | 第56-63页 |
| ·Media and Consume Culture | 第56-57页 |
| ·Contemporary Desire of Women in the Frame-The Map of Nostalgia, Consumption and Identity | 第57-63页 |
| Chapter Ⅴ Conclusions | 第63-67页 |
| ·Findings | 第63-65页 |
| ·Limitations and Suggestions for Future Studies | 第65-67页 |
| Notes | 第67-71页 |
| References | 第71-77页 |
