| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-17页 |
| Chapter 1 Introduction | 第17-21页 |
| 1.1 Research Background | 第17-18页 |
| 1.2 Research purpose | 第18-19页 |
| 1.3 Research contents and methods | 第19-21页 |
| Chapter 2 Literature Review | 第21-27页 |
| 2.1 Research on enterprises strategic management | 第21-24页 |
| 2.2 Research on domestic car rental industry | 第24-25页 |
| 2.3 Research on the Development of domestic car rental | 第25-27页 |
| Chapter 3 Case Background | 第27-36页 |
| 3.1 Overview of car rental industry | 第27-28页 |
| 3.2 The Development of domestic Car Rental Industry | 第28-31页 |
| 3.3 Summary of Changhong car Rental Company | 第31-36页 |
| Chapter 4 Case Analysis | 第36-64页 |
| 4.1 External environment analyse of Changhong company | 第36-47页 |
| 4.2 SWOT model analysis of Chonghong Company | 第47-64页 |
| Chapter 5 Development Strategic Objectives and Options of Changhong company | 第64-82页 |
| 5.1 Development strategy objectives of Changhong company | 第64页 |
| 5.2 The Principle for Changhong Company's Development Strategy Formulation and Implementation | 第64-67页 |
| 5.3 Changhong's strategic evaluation and selection | 第67-74页 |
| 5.4 Strategy Implementation of Changhong Development | 第74-77页 |
| 5.5 Development Strategy Control and Evaluation | 第77-82页 |
| Chapter 6 Conclusion | 第82-84页 |
| Reference | 第84-87页 |
| 附件 | 第87-90页 |
