| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-10页 |
| LIST OF ABBREVIATIONS | 第10-16页 |
| Chapter I Introduction | 第16-23页 |
| 1.1 Research Background | 第16-17页 |
| 1.2 Overseas and Domestic Research Status | 第17-18页 |
| 1.3 Research Significance | 第18-20页 |
| 1.3.1 Theoretical Significance | 第18-19页 |
| 1.3.2 Practical Significance | 第19-20页 |
| 1.4 Research Objective | 第20页 |
| 1.5 Research Method | 第20-22页 |
| 1.6 Research Content and Frame | 第22-23页 |
| Chapter II Literature Review | 第23-31页 |
| 2.1 The theory of Integration | 第23-27页 |
| 2.1.1 The Concept of Integration | 第23-24页 |
| 2.1.2 Theories Review | 第24-26页 |
| 2.1.3 Related Studies | 第26-27页 |
| 2.2 Theory Of Integrated Marketing | 第27-31页 |
| 2.2.1 The Concept of Integrated Marketing | 第27页 |
| 2.2.2 Review on the Theory of Integrated Marketing | 第27-29页 |
| 2.2.3 The Importance of Integrated Marketing | 第29-30页 |
| 2.2.4 Related Studies on Integrated Marketing | 第30-31页 |
| Chapter III. Case Description | 第31-36页 |
| 3.1 Overall Condition of W Company | 第31-32页 |
| 3.2 Current Environment for Foreign Trade | 第32-33页 |
| 3.3 The Foreign Trade Situation of The Sporting Goods Industry | 第33-35页 |
| 3.4 The Desperate Needed For The Integration | 第35-36页 |
| Chapter IV Case Analysis | 第36-56页 |
| 4.1 The Integration of W Company | 第36-37页 |
| 4.1.1 The integration Background of W Company and Dart Factory | 第36页 |
| 4.1.2 The integration of W Company and Dart Factory | 第36-37页 |
| 4.2 The Motivation and Objective of W Company to Integrate with Dart Factory | 第37页 |
| 4.3 T he Influence of Integration on W Company | 第37-41页 |
| 4.4 Changes and Problems of W Company after Integration | 第41页 |
| 4.5 Case Analysis of Integration | 第41-49页 |
| 4.5.1 Marketing Environment Analysis of W Company | 第42-43页 |
| 4.5.2 The Marketing Situation Analysis of W Company | 第43-45页 |
| 4.5.3 Analysis of Integrated Marketing Strategy | 第45-47页 |
| 4.5.4 Data Analysis Before And After Integration | 第47-49页 |
| 4.6 Study to The Success of W Company’s Industry And Trade Integration | 第49-52页 |
| 4.6.1 Clear product objective and effective implementation | 第49页 |
| 4.6.2 Complementary Advantages | 第49页 |
| 4.6.3 Production Cost Advantages | 第49-50页 |
| 4.6.4 A Full Grasp of Market Changes | 第50页 |
| 4.6.5 In Place Analysis to Strength,Weakness and Corresponding Measures | 第50-52页 |
| 4.7 Problems Encountered During the Processing of Integration and the Solving | 第52-55页 |
| 4.7.1 Contradiction Between Stakeholders Influence the Integration Process | 第52页 |
| 4.7.2 Involvement to Factory Management Influence the Cooperation Trust | 第52-53页 |
| 4.7.3 Oversea Marketing Bottlenecks Met, Which Has Led to Environmental Inadaptability | 第53页 |
| 4.7.4 Marketing Problems at Marketing Research and Client Management | 第53-54页 |
| 4.7.5 W company's Supply Chain Management Facing a Series of Problem need to Be Further Strengthened,During The Integration Process | 第54-55页 |
| 4.8 Englightment to the Other Foreign Trade Company from the Success | 第55-56页 |
| 4.8.1 A Good Example for Their Development Module for Other Foreign Trade Companies | 第55页 |
| 4.8.2 Good Example Made for the Foreign Trade Company to be an One-Stop Supply Chain Company | 第55-56页 |
| Chapter V Solution | 第56-59页 |
| 5.1 Expand The Marketing Advantage from Inner Side | 第56页 |
| 5.2 Create More Favorable Marketing Advantages from The Outside | 第56-58页 |
| 5.3 Integrate The Marketing Strategy With W Company’s Corporate Strategy | 第58-59页 |
| Chapter VI Conclusion And Prospect | 第59-62页 |
| 6.1 Conclusion | 第59-60页 |
| 6.2 Innovation Point | 第60页 |
| 6.3 Limitation and Prospects | 第60-62页 |
| Reference | 第62-65页 |
