| ACKNOWLEDGEMENTS | 第4-5页 |
| 摘要 | 第5-6页 |
| ABSTRACT | 第6-7页 |
| Chapter Ⅰ Introduction | 第18-25页 |
| 1.1 Research Background | 第18-20页 |
| 1.2 Research Objectives | 第20-21页 |
| 1.3 Research Method | 第21-22页 |
| 1.3.1 Literature Review | 第21-22页 |
| 1.3.2 Case Study | 第22页 |
| 1.4 Research Structure | 第22-24页 |
| 1.5 Summary | 第24-25页 |
| Chapter Ⅱ Literature Review | 第25-42页 |
| 2.1 Relevant Theories of Business Model and Business Model Innovation | 第25-38页 |
| 2.1.1 Definition of business model | 第25-28页 |
| 2.1.2 Essence of business model | 第28-29页 |
| 2.1.3 Elements and structures of business model | 第29-32页 |
| 2.1.4 Concept of business model innovation | 第32-34页 |
| 2.1.5 Driving forces for business model innovation | 第34-36页 |
| 2.1.6 Approaches to business model innovation | 第36-38页 |
| 2.2 Porter's Five Forces Model | 第38-41页 |
| 2.3 Summary | 第41-42页 |
| Chapter Ⅲ Case Description | 第42-48页 |
| 3.1 General Profile of A Company | 第42-43页 |
| 3.2 Current Business Model of A Company | 第43-44页 |
| 3.3 Problems in the Current Business Model | 第44-47页 |
| 3.3.1 Value proposition | 第44-45页 |
| 3.3.2 Customer segmentation | 第45页 |
| 3.3.3 Distribution channels | 第45-46页 |
| 3.3.4 Growth rate of profit | 第46-47页 |
| 3.4 Summary | 第47-48页 |
| Chapter Ⅳ Case Analysis | 第48-58页 |
| 4.1 Analysis of External Environment | 第48-54页 |
| 4.1.1 Analysis of business environment | 第48-49页 |
| 4.1.2 Analysis of industry | 第49-52页 |
| 4.1.3 Analysis of specific competitors | 第52-54页 |
| 4.2 Analysis of Internal Conditions | 第54-55页 |
| 4.3 Analysis of the Necessity to Implement Business Model Innovation | 第55-57页 |
| 4.4 Summary | 第57-58页 |
| Chapter Ⅴ Suggestions | 第58-75页 |
| 5.1 Goal of A Company's Business Model Innovation | 第58-59页 |
| 5.2 Principles of A Company's Business Model Innovation | 第59-61页 |
| 5.2.1 Value innovation | 第59-60页 |
| 5.2.2 Establishment of core competitiveness | 第60页 |
| 5.2.3 Resource integration | 第60页 |
| 5.2.4 Continuous profitability | 第60-61页 |
| 5.2.5 Systematic thinking | 第61页 |
| 5.3 General Idea of A Company's Business Model Innovation | 第61-63页 |
| 5.3.1 Directions of A Company's business model innovation | 第62-63页 |
| 5.3.2 Design of A Company's business model innovation | 第63页 |
| 5.4 Approaches for A Company's Business Model Innovation | 第63-69页 |
| 5.4.1 Re-positioning | 第64-65页 |
| 5.4.2 Combination of online and offline business system | 第65-66页 |
| 5.4.3 Integration of key resources and competencies | 第66-68页 |
| 5.4.4 Establishment of membership management system | 第68-69页 |
| 5.5 Implementation of A Company's Business Model Innovation | 第69-73页 |
| 5.5.1 Possible obstacles in the implementation of business model innovation | 第69-70页 |
| 5.5.2 Approaches to implement business model innovation | 第70-73页 |
| 5.6 Summary | 第73-75页 |
| Chapter Ⅵ Conclusion and Prospects | 第75-78页 |
| 6.1 Conclusion | 第75-77页 |
| 6.2 Prospects | 第77-78页 |
| REFERENCE | 第78-81页 |
