| PartⅠ An Overview of Joint Ventures | 第1-15页 |
| A．Definition and Features of Joint Ventures | 第9-11页 |
| B．Motives and Goals behind Joint Ventures | 第11-13页 |
| C．Basic Types of Joint Ventures | 第13-15页 |
| PartⅡ Culture and Cultural Differences | 第15-23页 |
| A．Definition and Nature of Culture | 第15-16页 |
| B．Components of Culture | 第16-17页 |
| C．Cultural Diversity and Cultural Difference | 第17-19页 |
| D．The Role of Culture in International Management | 第19-23页 |
| PartⅢ Cultural Factorsin Joint Venture Management | 第23-43页 |
| A．The Many Facets of Culture in Joint Venture Management | 第23-33页 |
| a．Levels of Organizational Culture | 第23-25页 |
| b．Emergence of Joint Venture Culture | 第25-28页 |
| c．The Influence of National Culture | 第28-33页 |
| B．A Research Project into Cultural Problems in Joint Ventures | 第33-43页 |
| a．A Brief Introduction of the Research | 第33页 |
| b．Findings | 第33-41页 |
| c．Conclusions | 第41-43页 |
| PartⅣ Cultural Awareness in Joint Venture Management | 第43-70页 |
| A．Mastering the Models of Comparing Cultures | 第43-59页 |
| a．Cultural Orientations:Kluckhohn and Strodtbeck | 第43-50页 |
| b．Cultural Contexts:Hall | 第50-52页 |
| c．Culture,Status,and Function:Laurent | 第52-56页 |
| d．The Consultant's Contribution:Trompenaars | 第56-59页 |
| B．Cultural Diagnosis | 第59-65页 |
| a．How Can WeIdentify Different Cultures? | 第59-62页 |
| b．Patterns of Reaction to Culture Clashes | 第62-65页 |
| C．Building Joint Venture Culture | 第65-70页 |
| PartⅤ Case Analysis-The Chinese Cultural System:Implications For Foreign Managers | 第70-77页 |
| A．Primary Facets of Chinese Culture | 第70-75页 |
| B．Why Chinese Culture Works in the Way It Is Now | 第75-76页 |
| C．Implications for Foreign Managers | 第76-77页 |
| Bibliography | 第77-79页 |
